Product Marketing Manager
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AI Summary
About the role
Description
As our Product Marketing Manager, you own how inquirED's products show up in the market. You sit at the center of Product, Sales, Marketing, and Customer Success, turning deep audience and product insight into the positioning, messaging, and go-to-market plans that help districts understand why our curriculum is different and better.
Your most immediate responsibility is leading product marketing for the launch of Inkwell, our integrated K–2 ELA and social studies curriculum and the biggest launch in our history. You'll also drive marketing for Inquiry Journeys, our established elementary social studies curriculum, and support our growing portfolio as it evolves. This is a high-ownership role with genuine cross-functional influence: the narrative you build is the one the entire go-to-market team runs on.
Responsibilities
- Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end.
- Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint.
- Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use.
- Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule.
- Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work.
- Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.
Requirements
- [5–8]+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment. Experience marketing to school districts is a strong plus.
- A track record of owning or playing a central role in product launches.
- Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives.
- Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land.
- Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync.
- High executional ownership — you drive high-quality work independently and on time, often across more than one product at once.
Why Work For Us
- Health & 401K: Employee-covered health care and retirement match
- Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
- Chances to Connect: Biannual company retreats and optional local meetups
- Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
- Perks and Stipend: Technology package provided, plus a home office stipend
- Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
*Please note that because of high application volume, we are only able to respond to applicants moving forward in the process.
The base compensation range for this role is $97,750-132,250. Total compensation for this role also includes a full benefits package.
Must be U.S. based.
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