Product Marketing Manager

 About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

We’re seeking a strategic, results-driven Product Marketing Manager to join the team driving the evolution of Bazaarvoice’s solutions. You’ll play a central role in shaping product messaging and positioning, influencing roadmap strategy, enabling Sales and Client Success, and driving adoption and growth for the market leader solution.What You’ll Do:* Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement. . * Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. . * Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. . * Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity. . * Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. . * Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering. . * Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities. . * Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.. * Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. . * Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.. What You Bring:* 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech. . * Strong storytelling skills. . * Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches. . * Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders. . * Understanding of modern consumer behavior, especially in the ecommerce industry.. * Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes. . * Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact. . * Impeccable written and verbal communication. . * Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo. . * Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden. . Compensation: $138,766-$173,458At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!Internal Notes:* Location preference: Austin or NY area. * Critical characteristics:* Flexibility and openness to change . * Autonomy to bias towards action, not afraid to make decisions and make mistakes . * Influential and persuasive outside of reporting lines . * Orchestration of complex cross-functional, ability to keep others accountable . .  

• Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
• Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
• Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity.
• Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
• Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering.
• Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities.
• Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.
• Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
• Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent..

• 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech.
• Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches.
• Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders.
• Understanding of modern consumer behavior, especially in the ecommerce industry.
• Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
• Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact.
• Impeccable written and verbal communication.
• Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo.
• Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

Want to see our culture in action? Explore our global Linkedin Life Page, Life at Bazaarvoice to see the bigger picture, or visit our North America Life Page to meet our regional teams and see what life is like in our local offices.  

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

As part of our final selection process, the successful candidate will be required to undergo a routine pre-employment background check. This process is strictly conditional upon your prior written consent.