Product Marketing Manager

 Posted 20 days ago
     
2-5 years experience
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AI Summary

The role involves defining target market ICPs, value propositions, and managing go-to-market plans for new AI products. You will create sales enablement tools and digital marketing content to increase awareness and sales for the AI platform.

Join Wordly's fast growing global team!

About Wordly

Wordly is revolutionizing the multi-billion dollar live translation and caption market with our industry leading AI solution used for in-person and virtual meetings and events. We have 6 million users in 120 countries, a 2025 Inc 5000 member, and offer an opportunity to be part of the AI revolution.

We are looking for a Product Marketing professional to help build and execute marketing programs to increase awareness and sales for our AI platform. You will help define strategy and build / execute a wide range of go-to-market and sales enablement programs. You will work with our Marketing, Product Management, Sales, and Customer Success teams to create and implement global programs.

This position reports to the CMO (based in San Francisco) and can be located anywhere in the US or Canada.

Role:

  • Messaging – define target market ICP, value proposition, etc.

  • Market Intelligence – conduct competitive analysis, win / loss interviews, SWOT analysis

  • New Markets - conduct market research and customer interviews

  • Launches - manage go to market plans for new products (NPI)

  • Sales / Channel Enablement – create training, battle cards, playbooks, presentations

  • Content – create website pages, blog posts, eBooks,datasheets, videos, case studies

  • Lead Gen – define strategy and create content for email campaigns, advertising, webinars, events, PR, and other programs

  • Analyst Relations – participate in briefings and inquiries

 

Skills:

  • 3+ years B2B product marketing experience with an AI or SaaS business

  • Experience working at an early stage, high growth startup is a plus

  • Proven success leading product launches and managing GTM programs for B2B tech products - messaging, packaging, naming, pricing, etc.

  • Extensive experience working on digital marketing programs – paid search, SEO / AEO / GEO, webinars, email, social, etc.

  • Extensive experience selecting and using martech tools - HubSpot, G2, Demand Base / 6 Sense, Drift, Aligned, ChatGPT / Gemini / Claude, Google Analytics, Semrush, etc.

  • Excellent writing skills with a portfolio of blog posts, ebooks, case studies, etc.

  • Experience developing presentation content and speaking at webinars, conferences, etc.

  • Experience working with Forrester, Gartner, and other analysts

  • Experience with graphic and video editing software like Canva, Veed, CapCut

  • Comfortable defining GTM strategies providing hands-on implementation

Located in Los Altos, California, Wordly is an exciting tech startup that is looking to grow its engineering and GTM teams! From virtual meetings to large, in-person conference venues, Wordly strives to provide high quality, real-time translation services in 50+ languages to anyone, anywhere. 

Wordly caters to numerous customers around the world which include local organizations and businesses; government entities; Fortune 500 companies; and much, much more. While this is a fully remote position, office space in Los Altos, California is available for San Francisco Bay Area residents that wish to utilize it.

To learn more about Wordly visit www.wordly.ai and follow us on our LinkedIn page.

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