Product Marketing Manager

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025. 

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. 

As an organization fueled by a commitment to elevate the education and training of healthcare professionals, MedHub and BoardVitals offerings drive prominence as leading medical education solutions. MedHub's proven software and expertise enable more than 600 Graduate and Undergraduate Medical Education institutions, Nursing and Health Sciences training programs to exponentially reduce administrative burden, improve data clarity, and maximize institutional oversight. When combined with BoardVitals' exam prep materials and analytics, used by more than 1.5 million students, residents, and practitioners for their board and recertification exams or continuing medical education requirements, the two provide institutional leaders with data-driven insights to inform and advance curriculum effectiveness and, ultimately, physician preparedness. Medhub & BoardVitals are brands in Ascend Learning's healthcare segment.

WHAT YOU'LL DO

Ascend Learning’s medical education category (primary brands of MedHub and BoardVitals) is currently searching for a B2B Product Marketing Manager who is a stellar problem-solver, a clear communicator, and operates with an ownership attitude. The Product Marketing Manager will develop a deep understanding of our market, customer needs and solutions to lead strategies that generate demand, maximize revenue, and build trust. This role will work cross-functionally with marketing, product management, and sales partners to drive value, positioning, and results.

WHERE YOU’LL WORK

This position will work remote in the United States, with ability to travel up to 10%.

HOW YOU’LL SPEND YOUR TIME

• Product Storytelling & Positioning: Serve as the marketing expert for solution storytelling, focusing on crafting compelling customer-centric value propositions, differentiators, and use cases that resonate with medical education audience segments. Ensure consistent, clear, and cohesive messaging across all marketing channels.
• Effective Go to Market Plans: Develop and execute go-to-market plans that effectively introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches.
• Campaign Planning: Develop campaign plans that drive demand, adoption, and revenue working in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze effectiveness of campaigns.
• Understanding and Communication of Market Needs: Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Synthesize and share information to key stakeholders. Understand and own personas and guide the creation of social proof, webinars, and thought leadership content that resonates and builds trust. 
• Commercial Partnership: Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers to support pipeline growth. 

WHAT YOU'LL NEED

• High school diploma or GED required. Bachelor’s degree in marketing, communications, advertising, or a related field or equivalent experience preferred.  
• 3+ years of marketing experience, preferably in a B2B category. 
• Knowledge of product marketing principles and best practices, including understanding of go-to-market strategies, messaging and segmentation. 
• Experience in healthcare, SaaS, or education technology will be considered a plus. 
• Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition.
• Experience managing campaigns on time and on budget. 
• Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.
• Superior project management and prioritization skills. Ability to manage multiple projects without sacrificing attention to detail and ability to prioritize and adapt to changing market and organizational dynamics when needed.  

• Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing and product management teams.  
• Strategic thinker with analytical and problem-solving skills. Understands the difference between features/functionality and value. 
• Basic understanding of marketing automation, lead generation, and emerging marketing technologies.   
• Ability to travel up to 10%.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.