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AI Summary
The role focuses on crafting positioning and messaging for AI-driven products and managing the go-to-market process for new features. It involves bridging the gap between market feedback and product development while creating sales enablement materials.
Job Preferences & Compensation
- Location: Milan (preferred) or Remote (global)
- Commitment: Full-time (40 hours per week)
- Salary: Competitive salary, commensurate with experience
Core Competencies
- 5–7 years in B2B SaaS product marketing
- Ability to craft positioning and messaging for technical/AI-driven products
- Go-to-market experience for new products or feature launches
- Translating complex capabilities (NLP, AI, VoC analytics) into clear enterprise value propositions
- Familiarity with enterprise buying processes (long cycles, multi-stakeholder: CPO, CMO, Category Manager, Insights teams)
- Ability to conduct buyer persona research and customer interviews
- Vertical experience in consumer electronics, home appliances, or FMCG is a strong plus
Operational Skills
- Sales Enablement: Case studies, battle cards, sales decks, one-pagers — materials that help the sales team close
- Competitive Intelligence: Track players like Sprinkler, Bazaarvoice, Qualtrics; continuously sharpen Wonderflow's positioning
- Web & Content: Own product pages, landing pages, and technical blog posts
- Data Literacy: Ability to read and leverage analytics outputs as proof points — not a data scientist, but data-fluent
Product & R&D Interface
- Market feedback loop: Systematically collect and synthesise input from clients, prospects, and lost deals; translate it into actionable product insights for the R&D and Product team
- Feature prioritisation input: Contribute to roadmap discussions with market evidence — what customers are asking for, what competitors are shipping, what's blocking deals
- Beta & early access programs: Coordinate early adopter testing with selected clients, gather structured feedback, and feed it back to Product
- Launch readiness: Work closely with the Product team to define launch criteria, prepare internal enablement, and sequence external communication
- Product documentation: Own or co-own the product narrative — release notes, changelog communications, feature explainers written for a non-technical buyer audience
- Win/loss analysis: Run structured win/loss interviews and share findings with both Sales and Product to close the loop between market reality and product decisions
Critical Soft Skills for Wonderflow
- Ownership mindset — in a scale-up, no one hands you a brief
- Cross-functional collaboration — tight alignment with Product, Sales, and Customer Success
- Multilingual — English fluent (mandatory); Italian and/or Spanish are strong advantages
- Storyteller — Product Intelligence is a powerful concept that's often mis-undersold; this person needs to evangelise it
- Familiarity with HubSpot
Nice to Have
- Background in a VoC, CX, or market research company
- Prior exposure to enterprise clients in consumer goods (appliances, personal care, electronics)
Why Join Us?
At Wonderflow, you will find an open, collaborative team that is always ready to share ideas. We believe in continuous improvement, innovation, and maintaining a healthy balance between professionalism and a positive atmosphere. Here, numbers matter - but people matter even more!
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