Product Marketing Director

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.

The ideal candidate combines strong strategic thinking with hands-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.

Responsibilities

* Develop and lead product marketing strategies aligned with company and revenue objectives.

* Own product positioning, messaging, value propositions, and competitive differentiation.

* Develop go-to-market plans for new products, product launches, and portfolio updates.

* Conduct market, customer, competitor, and industry research to identify opportunities.

* Create product marketing materials, presentations, sales tools, product guides, and promotional content.

* Partner with sales, product, procurement, operations, and leadership teams to support product growth.

* Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.

* Translate technical product information into clear and compelling customer-facing messaging.

* Monitor market trends, competitor activity, pricing, and customer needs.

* Manage product launches and coordinate marketing activities across relevant channels.

* Support website, email, digital, dealer, and other marketing initiatives.

* Track product marketing performance and provide insights and recommendations to leadership.

* Manage external agencies, vendors, and creative partners when appropriate.

* Establish consistent product messaging and brand standards across marketing materials.

* Identify opportunities to improve product adoption, customer engagement, and sales performance.

Requirements

* 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.

* Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.

* Proven experience developing product positioning and go-to-market strategies.

* Strong understanding of market research, competitive analysis, and customer segmentation.

* Excellent written, verbal, and presentation skills.

* Experience creating sales enablement and product marketing materials.

* Strong project management and cross-functional collaboration skills.

* Analytical mindset with the ability to use market and performance data to inform decisions.

* Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.

* Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.

* Experience working with dealer, wholesale, or channel-partner networks is highly desirable.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home