Product Marketing Director
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AI Summary
Visier is the global leader in Workforce Intelligence that powers every people decision. We bring Workforce AI to life for HR departments through our award-winning, agentic AI technology by surfacing the insights leaders need to plan, decide, and act with confidence in the moments that matter most. As the market leader in people analytics, workforce planning, organizational design, and manager effectiveness solutions, we fuel smarter decision-making for organizations across the globe. Our mission is to help businesses lead with insight at scale as they continuously transform.
Founded in 2010 by the pioneers of business intelligence, we have over 85,000 customers in 75 countries—including enterprises like BASF, Panasonic, Domino’s Pizza, Experian, Amgen, eBay, and Ford Motor Company.
We’re looking for a Product Marketing Director to join our 'Direct' business team. This is a pivotal role in accelerating revenue growth in some of Visier’s most strategic product areas.
You’ll lead positioning, messaging, and go-to-market strategy for high-growth offerings—helping to drive pipeline, improve win rates, and fuel customer expansion. As the voice of the buyer, you’ll help shape product direction and ensure alignment across Product, Sales, and Marketing. This is a cross-functional, strategic role that blends storytelling with commercial impact.
What You’ll Do
- Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
- Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
- Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
- Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
- Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
- Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels
- Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy
- Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution
What You Bring
- A track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion
- The ability to translate complex technical capabilities into clear, compelling business value for senior buyers
- Strong commercial acumen—you think in terms of revenue impact, market opportunity, and buyer motivation
- Exceptional communication and storytelling skills—you simplify the complex and inspire action through well-crafted messaging
- A deep curiosity about your market, your customer, and how your product fits into a broader business ecosystem
- Confidence navigating ambiguity—you lead through uncertainty and chart a clear path forward
- 5-7+ years of experience in B2B SaaS product marketing
- Bonus points for domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields
The base pay range for this position in Canada is $153k - $193k / year + bonus
The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.
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