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AI Summary
The role focuses on creating strategic content and marketing assets to communicate the value of an enterprise software portfolio. Responsibilities include producing videos, whitepapers, and solution briefs to support demand generation and sales enablement.
Product Marketing Associate
Department: Technology & Software
Employment Type: Full Time
Location: California
Description
Location: US
Department: Sales & Marketing
The Product Marketing Associate plays a central role in shaping and communicating the value of an enterprise software product portfolio. This position focuses on creating clear, compelling, and strategically aligned content that supports product positioning, demand generation, and sales enablement. The role is customer‑facing and involves producing high‑quality marketing assets across multiple formats, including videos, whitepapers, solution briefs, social content, and other collateral.
The Product Marketing Associate plays a central role in shaping and communicating the value of an enterprise software product portfolio. This position focuses on creating clear, compelling, and strategically aligned content that supports product positioning, demand generation, and sales enablement. The role is customer‑facing and involves producing high‑quality marketing assets across multiple formats, including videos, whitepapers, solution briefs, social content, and other collateral.
Success in this role requires strong storytelling abilities, excellent writing and visual communication skills, and the capability to translate complex technical concepts into content that resonates with both technical and business audiences.
Key Responsibilities
Skills, Knowledge and Expertise
- Bachelor’s in Marketing, Communications, Journalism, Business, or related field.
- 1–3 years in product marketing, product management, content marketing, technical writing, or related function.
- SaaS/B2B technology experience is a plus.
- Excellent written and verbal communication.
- Ability to explain complex topics clearly and creatively.
- Multimedia production experience such as video scripting, basic editing, and visual design.
- Tools such as Adobe Premiere, Canva, Figma, or similar are desirable.
- Strong project management, social media, digital marketing, and SEO familiarity.
Benefits
Competitive compensation
Health, dental, and vision insurance
Flexible paid time off
Remote‑friendly work environment
Professional development and growth opportunities
Collaborative, supportive team culture
Opportunity to contribute to high‑impact product marketing initiatives
Health, dental, and vision insurance
Flexible paid time off
Remote‑friendly work environment
Professional development and growth opportunities
Collaborative, supportive team culture
Opportunity to contribute to high‑impact product marketing initiatives
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