Product Manager, Core Markets

Highlights

• Location: Armenia, Remote (CET)
• Stock Options
• Language: Russian-speaking team; English fluency required (C1)

About Fundraise Up

We’re Fundraise Up — a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Our platform powers tens of millions of dollars in monthly donations for nonprofits including UNICEF and the Alzheimer’s Association, with a 4.9/5 rating across top review platforms.

About the Role

The Core Markets team is responsible for scaling Fundraise Up from $50M toward $200M+ ARR. We are looking for a senior Product Manager to own a strategic direction within Core Markets — one that requires thinking in years, not quarters.

This is an individual contributor (IC) role with no dedicated dev team of your own. You will work closely with GTM, and other Product Managers to identify the biggest opportunities, build conviction from evidence, and shape the long-term product strategy for your domain. The person who comes in will define what this area looks like — that’s both the challenge and the opportunity.

You are not here to execute a roadmap that already exists. You are here to figure out what the roadmap should be, make the case, and drive it forward.

What You’ll Do

• Define the long-term product strategy for your domain within Core Markets — from initial research and market analysis through to a coherent, evidence-backed direction.
• Turn heterogeneous customer and market signals into structured, rigorous cases that can drive organizational decisions — not “I talked to five customers”, but a properly constructed argument.
• Work closely with GTM to understand market dynamics, competitive landscape, and go-to-market opportunities in your domain.
• Identify and size the most impactful product bets; present strategy, hypotheses, and learnings to leadership and stakeholders.
• Collaborate with Product Owners who handle delivery; your job is to set direction and create conviction, not to manage sprints.
• Build business cases with a clear commercial lens: TAM, revenue opportunity, risk, prioritization.

Requirements

• Senior Product Manager or Head of Product level, with experience owning large, strategic product areas.
• Exceptional at structuring ambiguous problems — you can take messy information and produce a clear, defensible framework.
• Strong business and commercial thinking: you connect product decisions to revenue and market outcomes.
• Experience working at both a large company and a small/startup company.
• Comfortable as an IC: you’re excited to contribute individually at a high level rather than manage a team.
• Experience collaborating with GTM (Sales, Marketing, Partnerships) and influencing without authority.
• Fluent English (C1+) and Russian.

Bonus Points

• Background in management consulting (e.g. Big Four, McKinsey, BCG, Bain) followed by a move into product — this combination is highly valued.
• Experience working with or in international teams, and familiarity with GTM motions in non-Russian markets.
• Prior experience as a “Principal PM” or equivalent senior IC role.
• Comfort operating in a fast-scaling environment with limited defined processes.

Why Join Us

• Enormous scope of impact: the business is growing fast and this role has a direct line to its trajectory.
• Work directly with the CPO and leadership on defining the future of the product.
• Flat structure, no politics, genuine ownership.
• Transparent culture and long-term equity upside.

Benefits

• 31 days off
• 100% paid telemedicine plan
• Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.
• English learning courses.
• Relevant professional education.
• Gym or swimming pool.
• Co-working.
• Remote working.