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AI Summary
The role involves managing the product portfolio and lifecycle, from market intelligence and business case creation to executing new product launches. It also requires developing promotional campaigns and providing product training to sales teams to drive growth.
- Actively gather intelligence to maintain an understanding of the market, customers, and competitive landscape
- Develop and maintain KOL, visit customers regularly to maintain customer relationship and gain insights from customers
- Product portfolio management, including current product positioning, future product planning and demand proposal
- Product cycle management, execute new product launch following NPL excellence
- Participate in the project initiation and development process of new products, including evaluating market, creating business case, providing customer needs and customer feedback support
- Develop and execute promotional plan and campaign to support sales growth and sales target achievement
- Work closely with Marcom to drive marketing programs to generate new sales leads and ensure the brand is promoted through multiple channels
- Develop and manage sales tools, collateral materials, scientific publications, trade exhibits, and web content etc.
- Provide regular product marketing training to the sales teams and business partners
- Provide product related support in daily work of sales
- Keep connection with Danaher Life science platform and Beckman global to ensure information exchange and mutual collaboration
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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