Principal Product Designer

Full Time • Remote 

Boldin helps anyone build a comprehensive financial plan and understand how today's decisions shape their future. We've recently raised $20M+ from top investors, seen exponential growth, and are scaling the team to meet the moment.

About This Role

We're hiring a Principal Product Designer to shape how people interact with one of the most consequential decisions in their lives: how to make their money and time last.

Boldin's product turns sophisticated financial modeling into something anyone can use to plan their future. Your job is to take complex projections, tradeoffs, scenarios, and "what-if" decisions and design experiences that leave users feeling clearer and more confident.

This role is for a systems thinker who treats simplicity as the output of hard work, not the starting point. You'll own end-to-end design for major surfaces of the product, partner closely with PMs, engineers, and financial experts, and set the bar for design craft and judgment across the product. You'll also help define how Boldin implements AI, both across our design process and within our product.

You'll do well here if you're comfortable in ambiguity, opinionated about product decisions, and energized by problems where the right answer isn't obvious yet.

Key Responsibilities

• Own design end to end: Partner with product and engineering teams to Identify and define key problems, explore solutions, and ship work that moves key metrics — from kickoff through launch and iteration.
• Align using AI: Use Claude to interrogate ideas, surface risks and edge cases, and build the product plans that align your team on direction before design starts.
• Translate complexity into clarity: Use data, testing, and research to turn complex features, models, and financial scenarios that are both informationally rich and easy to navigate.
• Build to validate: Use Cursor and Claude Code to build prototypes and iterate on flows that validate ideas quickly — while pushing past generic AI output to keep interactions intuitive and the UI polished. 
• Figma as documentation: Translate validated concepts into Figma as the source-of-truth for full state coverage, system alignment, and dev readiness.
• Balance simplicity & depth: : Understand what less technical users and power users each need from the product, and make deliberate calls about where to optimize, where to layer, and where to diverge.
• Raise the bar: Contribute patterns, prompts, and crits that elevate Boldin’s design craft and maturity.

Qualifications

• 7+ years of product design experience, with meaningful work on complex products — ideally in fintech, financial planning, analytics, healthcare, or other systems-heavy domains
• A portfolio that shows strong product thinking, interaction design, and craft, including 0→1 work that shipped to users
• Active use of AI in your design workflow — from ideation and exploration to designing and building functional prototypes
• Comfortable turning OKRs into product plans through research, exploring ideas, defining success metrics and adjusting based on results

Requirements

• Must be able to work US office hours, with overlap across ET and PT