The Head of Brand will define and lead the company's brand strategy, voice, and narrative to build a movement around financial confidence. They are responsible for managing multi-channel distribution systems and driving measurable brand impact through awareness, engagement, and conversion.
You will own the retention and engagement outcomes for the PlannerPlus subscription product by defining metrics and fixing churn root causes. You will also design engagement rituals and translate complex financial planning capabilities into accessible user experiences.
The Performance Marketing Lead will own the end-to-end paid user acquisition strategy, managing the budget and channel mix across platforms like SEM and paid social. They will also be responsible for campaign execution, landing page optimization, and reporting on key efficiency metrics like CAC and ROAS.
Build and maintain the registration, onboarding, and conversion flows to move visitors to paying members. Own end-to-end integrations for payment platforms, financial account aggregation, and lifecycle messaging.
Lead the strategy and execution of the affiliate and influencer programs to accelerate user acquisition and revenue growth. Manage the existing affiliate team and migrate the program to a dedicated tracking platform while optimizing partner economics.
Own end-to-end retention and engagement for the PlannerPlus subscription product to reduce churn and increase long-term value. Translate professional-grade financial planning capabilities into approachable, delightful experiences for a mainstream audience.
The role is responsible for owning and growing Boldin's presence across major social platforms to increase followers, engagement, and brand awareness. This includes developing content calendars, producing high-performing educational content, and managing community interactions.
The Video Specialist will own the entire video engine, defining the strategy, roadmap, and calendar for all content, coordinating across Growth, Product, and Brand teams. This includes leading end-to-end production for performance, product, and brand videos, and developing concepts based on emerging trends.
