The Senior Performance Marketing Manager will own the end-to-end paid acquisition strategy, budget allocation, and channel mix across platforms like SEM and paid social. They will manage campaign execution, optimize for efficiency targets such as CAC and ROAS, and collaborate with cross-functional teams to improve funnel conversion.
Lead the evolution of Boldin's visual identity and brand story across all touchpoints while building scalable workflows and design systems. Partner with leadership and product teams to ensure a cohesive brand experience that leverages AI-driven tools for efficiency.
Own the end-to-end paid acquisition strategy, including budget allocation, channel mix, and campaign execution across SEM and paid social. Partner with cross-functional teams to optimize landing pages, manage agency relationships, and drive performance against efficiency targets like CAC and ROAS.
The Performance Marketing Lead will own the end-to-end paid user acquisition strategy, managing the budget and channel mix across platforms like SEM and paid social. They will also be responsible for campaign execution, landing page optimization, and reporting on key efficiency metrics like CAC and ROAS.
