Prep Redzone (Football) Marketing Specialist

What You’ll Do

You'll be a key contributor, ensuring Prep Redzone’s authentic voice is evident in our marketing efforts and strategy. This is a builder role; you'll set the strategy, execute it, and adjust based on real data, driving the brand across all social channels while owning the content and marketing calendar. You'll collaborate with our Event Operations team, Business Development (Sales) team, and lead brand Scouts to grow the impact our football tournaments and showcases have on players, parents, and coaches. 

Who We Are

Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles each month and actively scout talented athletes across the U.S.  We aim to discover and promote promising prospects who aspire to play at the collegiate level. 

In addition to our content, Prep Network is the top event operator in the U.S., hosting 200+ tournaments annually.  We offer a combination of top-tier competitions and extensive media exposure for attending teams.  Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets. 

We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal for five years running, and to land a spot on the 2026 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company; we’re all about helping student-athletes succeed and creating an awesome workplace.

Core Responsibilities

• Brand Strategy: Take the lead in growing our presence and telling our story across social media platforms.
• Event Marketing: Act as the driving force behind promoting our tournaments and showcases, making sure every event is set up for success.
• Scout Network Partnership: Build and maintain partnerships across our nationwide scout network to fuel marketing content, initiatives, and leads.
• Database Growth: Manage and expand our contact database for targeted outreach in the community.
• Performance Tracking: Analyze campaign data to optimize results and lead team performance.

Must-Haves in a Candidate

• Industry Expertise: Authentic background in football, 7-on-7, or high school/middle school showcases, with a credible "insider" voice players, coaches, and recruiters trust.
• Strategic Brand Ownership: Self-starter mentality — owns and drives brand strategy year-round in a fast-moving, entrepreneurial environment.
• Content & Channel Strategy: Proven track record building and executing a full-year content calendar across social, email, and SMS that drives measurable growth.
• Event Marketing & Execution: Hands-on experience planning and covering events on-site, including managing videographers and content creators.
• Cross-Functional Collaboration: Strong relationship-building skills; ability to partner with Sales, Creative, and Scout networks to turn content into sales-ready leads.
• Data-Driven Decision Making: High data literacy; ability to use campaign metrics to optimize performance and guide team strategy beyond simple reporting.
• People & Operations Management: Experience managing contact databases for targeted outreach and overseeing VAs or interns.

Nice-to-Haves in a Candidate

• Prior use of a CRM or lead database tool.
• Hands-on photo and video editing skills.
• Prior experience in youth sports, recruiting, or sports media.
• Experience running paid social or email/SMS campaigns.
• Experience with EOS/Traction is a plus
• Experience with Slack and Asana systems is also a plus

Work Eligibility

Applicants must be legally authorized to work in the United States without current or future visa sponsorship. Only U.S. citizens will be considered for this role at this time.

Benefits and Perks
At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team:

• Vibrant Culture. Prep Network has been recognized as one of the Best Places to Work for five years running, thanks to our vibrant and inclusive culture. We’re passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work.
• Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes you need for success, giving you the freedom to bring your role to life and make a meaningful impact.
• Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your personal and professional growth.
• Comprehensive Benefits. We offer comprehensive health benefits, a 401(k) with Safe Harbor matching, long-term disability, and Basic Life Insurance.  Work arrangements are flexible; whether you're in our Plymouth, MN, office or working remotely from home, we trust you to do great work wherever you do it best.
• Competitive Compensation. Targeted salary is $70,000 to $80,000.The starting salary will depend on the skills and applicable experience you bring to this role. 

Prep Network's success is driven by its people. By hiring and supporting A-players, you will directly influence the experience of thousands of athletes and coaches we serve annually. Join our dynamic team, where we value your individuality, foster professional growth, and provide a diverse range of benefits. Discover a workplace where you can thrive, learn, and make a meaningful impact on our shared journey.