Portfolio Marketing Specialist

Portfolio Marketing Specialist — Sales & Service Performance 

Remote (Colombia) · Reports to: Senior Director, Portfolio Marketing

About the Role

GP Strategies is The Learning Velocity Company™, a global leader in workforce transformation helping the world's largest organizations build capability, accelerate performance, and grow through their people. Our buyers are senior leaders in HR, Talent Development, and People & Culture at Fortune 500 companies across the US, UK, and Europe.

We are looking for a Portfolio Marketing Specialist to run point on the go-to-market story for our Sales & Service Performance solution. 

You drive the marketing of this solution area day to day, partnering closely with the Senior Director of Portfolio Marketing, who sets the broader portfolio strategy your work connects to.

This is a role for someone who knows how to take a solution to market: someone who can position it, wrap it for the right audience, and show its impact, whether that shows up in the materials that move buyers or in direct pipeline. You build the messaging for your solution area, bring it to the audiences it's built for, and track how it performs in market. You connect every asset you touch to a clear strategic purpose.

Key Responsibilities

Solution Go-to-Market

• Drive the go-to-market execution for your solution area, from positioning through launch to in-market performance.
• Build and maintain the market narrative for your solution area, translating capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers.
• Shape and maintain the positioning, messaging hierarchy, and value propositions that differentiate your solution in a competitive and evolving market.
• Support and execute the launch motion for your solution area, from positioning brief to campaign activation, for new capabilities, offerings, and go-to-market announcements.
• Collaborate with RevOps on pipeline and campaign reporting for your solution area, and own tracking performance against goals and delivering on ROI targets
• Contribute to cross-portfolio campaign themes and connect your solution to adjacent solutions, supporting the Senior Director on portfolio-level direction.

Messaging Architecture and Strategic Content

• Develop messaging frameworks, positioning documents, and campaign briefs for your solution area that Content Strategy and Brand build from.
• Produce strong strategic baseline copy, including messaging guides, narrative frameworks, campaign themes, and sales narratives, in partnership with Content Strategy and Brand.
• Partner with RevOps and Revenue Enablement on the sales enablement assets they build, including battlecards, solution briefs, pitch narratives, and talk tracks, setting the strategy and messaging while they own the build.
• Surface customer proof points and referenceable client stories for your solution area, partnering with the Senior Director as well as Global Client Partners, Account Leads and Operations/Delivery Teams to feed a steady pipeline of advocacy assets.

 Buyer and Market Intelligence

• Conduct ongoing buyer and market research for your solution area, including customer and prospect conversations and persona development, to continuously sharpen positioning.
• Run competitive analysis for your solution area, developing positioning frameworks and battlecards that give the sales team a clear edge.
• Monitor market trends and buyer behavior in your solution area to surface timely positioning opportunities.
• Maintain and refine ICP and buyer persona frameworks for your solution area, grounded in research and commercial intelligence.

Campaign Orchestration, Channels, and Events

• Partner with Digital/ABM on integrated campaign execution, briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication. You set the strategy and brief the channels; hands-on channel and MarTech build sits with the execution layer.
• Support ABM initiatives with solution-specific messaging and content for named account targeting.
• Collaborate with the Global Events team on solution-specific event content and activation, ensuring GP's presence reflects your positioning and go-to-market narrative.
• Manage your campaign workload end to end, managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process.

Cross-Team Collaboration

• Work closely with Sales, Operations/Delivery, RevOps, Digital/ABM, Content Strategy, and Global Events to drive integrated go-to-market execution for your solution area.
• Communicate proactively across functions, managing up to the Senior Director and across peers with clarity and reliability.

Qualifications

Required

• 3-5 years of B2B marketing experiense, with demonstrated ownership of a solution, service product, or segment end to end.
• Demonstrated experience developing go-to-market motions, launches, positioning, and the strategic content that supports sales.
• Proven ability to translate complex capabilities into clear, compelling narratives for enterprise buyers.
• Fluency in connecting marketing activity to revenue and pipeline outcomes, comfortable with pipeline awareness, ROI thinking, and using commercial data to sharpen go-to-market strategy.
• Strong understanding of competitive positioning, buyer research, and market intelligence.
• Demonstrated fluency with AI tools as a strategic accelerator, critically evaluating output, applying brand voice, and using AI to increase quality and speed.
• Advanced English proficiency (C1 or above) with a demonstrated ability to independently produce polished, strategic copy. All content, reporting, and communication is conducted in English. Writing samples will be requested from all finalists.
• Fluency in how demand generation and campaign operations work, sufficient to brief, coordinate, and integrate go-to-market strategy with the execution layer.
• Working proficiency with a marketing automation platform (HubSpot preferred), sufficient to brief, review, and interpret performance.
• Hands-on experience with Asana or equivalent project management tools and SharePoint or equivalent content platforms.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Preferred

• Experience marketing the solutions, services, products, or segments.
• Background in workforce solutions, learning technology, HR technology, or adjacent industries.
• HubSpot Marketing Certification or equivalent.
• Experience partnering on Account-Based Marketing programs or named account targeting.
• AI fluency certification or equivalent (e.g., HubSpot AI, Coursera, Google) or demonstrated portfolio of AI-assisted marketing work.
• Awareness of data privacy and marketing compliance requirements (GDPR, CAN-SPAM) relevant to briefing and overseeing global campaign execution.

What Success Looks Like at 90 Days

Days 1–30: Learn and Orient

Immerse in your solution area: the offering, the buyers, the competitive landscape, and the existing positioning. Build relationships across Sales, RevOps, Digital/ABM, and the Portfolio Marketing team. Audit the content and enablement library, get fluent in the go-to-market motion, and identify where the gaps are.

Days 31–60: Contribute and Build

Develop a clear point of view on your solution's positioning and produce your first messaging framework or asset ready for activation. Begin shaping the competitive view for your area and partner with Digital/ABM on at least one active campaign.

Days 61–90: Own and Accelerate

Activate your solution's go-to-market motion end to end, driving the campaign calendar, managing stakeholder relationships, and delivering against commitments independently. Be the person the sales team turns to for positioning in your area, with a clear pipeline of campaigns, proof points, and competitive intelligence in motion.