Performance Marketing Operations Manager, O&O Lead Generation (Local Hero)

We’re scaling our Owned & Operated (O&O) call & lead generation engine—and we’re looking for a highly organized, detail-oriented, and data-driven Performance Marketing Operations Manager, O&O Lead Generation to support execution across our pay-per-call, pay-per-lead and CPA marketing programs.

This is an individual contributor role focused on hands-on execution and operational excellence.

We are seeking a candidate with prior pay-per-call and pay-per-lead experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs for corporate advertisers in insurance, home services and financial services. The ideal candidate knows how consumer direct-response acquisition channels generate, monetize, and optimize calls/leads, and has experience supporting programs where success is measured by call/lead quality, conversion performance, revenue outcomes, and operational efficiency.

This role sits at the center of execution—helping connect strategy to day-to-day operations and ensuring programs run smoothly across all acquisition channels (direct mail, paid media, outbound dialing, and affiliate).

When a program launches, you help ensure it is:

Set up correctly

Tracked accurately

Monitored consistently

Reported clearly

Optimized for performance and revenue outcomes

If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations:

Colorado, Florida, Illinois, Arkansas, New Hampshire, New York, North Carolina, Ohio, Texas, Utah

Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.

A Day in the Life:

Program Execution & Operations

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Help ensure operational excellence across pay-for-performance marketing initiatives

Tracking, Setup & QA

• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → conversion → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Support attribution and measurement across customer acquisition channels
• Help maintain the reporting infrastructure required to evaluate pay-for-performance program success

Reporting & Performance Visibility

• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)
• Translate data into clear, actionable updates
• Monitor lead quality, monetization, and operational performance indicators

Systems & Process

• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Identify opportunities to improve efficiency, scalability, and data accuracy

Cross-Functional Connection

• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders
• Support communication and execution across multiple O&O and pay-for-performance initiatives
• This is a hands-on operational role. A significant portion of your time will be spent:
• Setting up campaigns and tracking
• Building and maintaining detailed spreadsheets

Performing QA on data and systems

• Managing day-to-day execution details
• Monitoring lead flow and campaign performance
• Success comes from executing fundamentals at a high level.

Here’s What You Need to Get Our Attention:

• 2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
• Bachelor’s Degree minimum in a related field of study strongly preferred
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
• Strong experience in Excel/Google Sheets
• Basic understanding of HTML
• Experience with tracking, attribution, and data workflows
• Familiarity with lead gen or affiliate platforms
• Strong organization and attention to detail
• Ability to manage multiple projects independently

What Will Make Us Call You For Sure:

• Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business
• Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability
• Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels
• Experience working in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance
• Strong understanding of direct-response marketing and lead monetization models
• Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms

Why This Role Matters/What Success Looks Like:

• This is a hands-on operational role. A significant portion of your time will be spent:
• Setting up campaigns and tracking
• Building and maintaining detailed spreadsheets
• Performing QA on data and systems
• Managing day-to-day execution details

Success comes from executing fundamentals at a high level through:

• Demonstrating an operator mindset with ownership mentality
• Being detail-oriented with focus on data accuracy
• Comfortably executing repetitive, hands-on work
• Bringing structure to fast-moving environments
• Communicating clearly and keeping teams aligned
• Supporting scalable O&O lead generation programs
• Driving operational excellence across pay-for-performance initiatives
• Helping maximize lead quality, conversion performance, and revenue outcomes

And if we haven’t convinced you yet, here’s why you’ll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word:

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!
  
  

Compensation: $70,000–$80,000/year

COME AS YOU ARE:
Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!