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AI Summary
You will own and scale the end-to-end performance marketing engine, driving qualified traffic and revenue through search and paid social channels. You will also analyze performance data to identify bottlenecks and collaborate with product teams to optimize growth.
fal is building the next generation of generative media infrastructure. Our platform gives developers, creators, and enterprises a single API for the fastest, most reliable generative models across image, video, audio, and 3D. We’re growing fast, and performance marketing is a core driver of how we capture and convert demand.
Why this role matters
You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue.
What you’ll do
- Build and scale a high-performing acquisition engine across search and paid social
- Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue
- Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works
- Partner with marketing and product teams to align on priorities, launches, and messaging
- Drive experimentation across channels, landing pages, and funnel conversion
- Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements
- Build scalable reporting and attribution to tie spend to revenue
- The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution.
You’ll thrive in this role if you
- Have 3-6 years of experience in performance marketing at high-growth startups
- Have strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit)
- Have experience in B2B and/or prosumer markets (developer tools, SaaS, or similar)
- Are highly data-driven and detail-oriented. You care about the numbers and what drives them
- Move fast, test constantly, and are comfortable operating in ambiguity
- Go beyond campaign execution. Proactively suggest product and growth improvements
Bonus:
- You have an existing network for producing high-quality ad creatives quickly
- Experience marketing technical or developer-focused products
What we offer at fal
- High-impact role with direct ownership of growth
- Fast-paced environment with constant learning
- Competitive compensation and equity
- Regular team offsites and in-person collaboration opportunities
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