Performance Marketing Manager

We are a fast-growing consumer snack brand focused on clean-ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, with a strong focus on disciplined growth, operational efficiency, and profitable customer acquisition.

We've teamed up with Handoff to bring on a Performance Marketing Manager who will own and optimize paid media performance across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart, and other digital channels. This is a highly analytical, execution-focused role centered on profitable growth, contribution margin, marketplace performance, and scalability rather than brand-awareness or vanity metrics.

RESPONSIBILITIES

Paid Media & Marketplace Management:

• Manage and optimize campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google Ads, YouTube, Reddit, Instacart, and other retail media channels.

• Drive growth across Amazon, Walmart.com, TikTok Shop, Faire, and additional marketplace platforms.

• Optimize keywords, bids, audiences, budgets, campaign structures, and targeting strategies across channels.

Performance Optimization:

• Improve TACOS, ROAS, contribution margin, CAC, LTV, and overall profitability.

• Identify opportunities to scale advertising spend while maintaining efficiency targets.

• Continuously test creatives, audiences, landing pages, and promotional strategies.

• Monitor inventory levels and align advertising spend with product availability and business priorities.

Analytics & Growth Strategy:

• Build and maintain weekly performance dashboards and report on channel trends and growth opportunities.

• Analyze campaign performance, customer behavior, competitive activity, and marketplace trends.

• Translate data into clear, actionable recommendations and make fast optimization decisions.

• Partner with leadership, operations, and creative teams on product launches, promotions, listings, conversion improvements, and marketplace expansion.

ABOUT YOU

• 3+ years of experience in performance marketing for eCommerce or CPG brands.

• Deep hands-on experience managing Amazon PPC, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP.

• Experience managing Walmart Connect, Meta Ads, Google Ads, YouTube, and TikTok Ads or TikTok Shop.

• Strong understanding of performance metrics including TACOS, ROAS, contribution margin, CAC, and LTV.

• Proven ability to manage advertising budgets profitably and identify scalable growth opportunities.

• Strong analytical skills with proficiency in Excel or Google Sheets.

• Experience with keyword research, bid optimization, audience targeting, campaign restructuring, and creative testing.

• Highly analytical, data-driven, and comfortable making fast decisions based on performance data.

• Strong ownership mentality with the ability to execute independently in a lean, entrepreneurial environment.

• Ability to balance hands-on execution with broader strategic thinking.

NICE TO HAVE

• Experience with Reddit Ads, Instacart Ads, or other retail media networks.

• Previous experience working with food, beverage, snack, or other consumable CPG brands.

• Experience managing performance marketing for Shopify brands.

• Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms.

• Strong understanding of retail velocity and omnichannel strategy.

• Experience with structured creative testing and landing page optimization.

• Experience supporting marketplace expansion across multiple eCommerce and retail channels.

WHY YOU’LL LOVE IT

• Focus on profitable growth: Success is measured by contribution margin, scalability, and sustainable performance rather than vanity metrics.

• Own multiple growth channels: You'll work across major marketplaces, paid media platforms, and retail media networks.

• Combine strategy with execution: You'll directly manage campaigns while influencing broader growth decisions.

• Work closely with leadership: Your analysis and recommendations will help shape advertising investment and growth priorities.

• Operate with autonomy: You'll have meaningful ownership over testing, optimization, budgeting, and scaling decisions.

• Help scale a growing consumer brand: Your work will directly influence digital revenue and marketplace expansion.