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AI Summary
The Short Version
You own a paid acquisition channel for Viktor — Google, Meta, TikTok, or LinkedIn, whichever is your home turf. Strategy, keyword and audience structure, creative direction, budget, performance. You turn paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimize, not a dashboard to report on.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and paid channels are where we're placing real bets. You'll be the founding owner of one of them, end-to-end, no agency layer. Day-1 operator, Day-180 architect of how Viktor runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do
Own your channel end-to-end at scale, deploying serious budget from day one. Google: search structure, keyword strategy, match-type discipline, negative-keyword hygiene, PMax, YouTube where it earns its budget. Meta: campaign structure, audience strategy, bidding, budget allocation, creative testing. TikTok or LinkedIn: the equivalent, tuned to how the platform actually rewards spend. Every dollar accountable to pipeline.
Run the conversion path. Landing page and post-click experimentation alongside the ad work. On social channels, you own the creative engine: brief, produce, ship, and iterate on static, video, and UGC-style ads at high velocity.
Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Own measurement and attribution. GA4, pixel hygiene, front-end event optimization, and server-side (s2s) event optimization — enhanced and offline conversions for Google; CAPI, pixel, and view-through for Meta; Events API equivalents elsewhere. You know what the platform is telling the truth about and what it isn't.
Build the playbook: keyword, audience, asset, and creative libraries that compound.
Partner with the Head of Performance Marketing on budget and prioritization. Push back when your channel isn't the right answer; make the case when it is.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from your channel, not impression share, CTR, or campaign count. "I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them.
How You'll Know It's Working
30 days. Account audited. Wasteful spend and bad targeting killed. Tracking clean. First experiments shipped.
60 days. Campaign architecture restructured. Bidding and budget locked to pipeline goals. Creative or LP cadence locked. CAC trend visible.
90 days. Your channel is predictable and scaling, with a documented playbook and an experimentation loop running.
Who You Are
1–3+ years of hands-on paid acquisition experience at a web-based SaaS or ecommerce company. If SaaS, AI-native is a strong plus.
Deep on one channel — Google, Meta, TikTok, or LinkedIn. You don't need to master all of them; you need to be excellent at one. Focus beats breadth.
Direct media buyer. You've worked directly on acquisition campaigns in the platform — not through an agency — with serious media spend ($1M+/month). Not "influenced" or "contributed to": you owned the spend and the outcome.
Attribution fluency. GA4 and pixel implementation, front-end event optimization, and server-side (s2s) event optimization. Multi-touch attribution and value-based optimization are a big plus.
Creative testing at scale. You've run a high-velocity creative testing program — a given at $1M+/month spend. If Meta/TikTok: strong creative instinct, from briefing a creator to writing the hook. If Google: strong instinct for keyword strategy, match-type discipline, search intent, and LP experimentation.
You think about the whole conversion path, from ad to landing page to signup to paying.
Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
Operator-first. You're in the account every day, not adjacent to it.
AI-native daily workflow. Claude and generative creative tools are core to how you work.
Founder mentality. Building a channel from a real foundation, not inheriting a mature program.
Why This Role Is Different
No agency layer. You own the account.
The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land; your job is making sure the right buyer lands.
Even Better If
You've scaled paid from zero at a Series A or B B2B SaaS or a fast-growing ecommerce brand.
You've worked on AI or PLG products.
You've owned both ad account and landing page or creative production in a prior role.
You have experience with multi-touch attribution and value optimization.
How we work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.
We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Why Viktor
We're one of the fastest-growing companies in the world. The product works. The market is pulling.
This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.
That doesn't last forever. Right now, it's still true.
Compensation
Top-of-the-market salary and the kind of ownership that only exists at this stage.
The best work happens when you're in the room. Munich, New York, and Warsaw. Remote for some roles.
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