Partner Marketing Manager

About Convertr

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams. Global leaders like Microsoft, Oracle, Amazon, Stripe, and HP use Convertr to improve data quality, accelerate operations, and gain full transparency across their lead and data supply chains. By automating complex workflows and standardizing data at scale, Convertr helps organizations drive better decisions, reduce risk, and unlock the full value of their data. The best convert with Convertr.

Why Convertr?

You will be joining a rapidly growing scale-up, with the opportunity to work closely with businesses across our ecosystem of brands, agencies, and publishers – it’s a really exciting time to join the Convertr team.

At Convertr, we’re building a platform that delivers real value to B2B businesses, driving operational efficiency and improving the quality of lead data. Our global, API-first platform allows businesses to track and analyse the success of their marketing campaigns and convert their lead data into powerful prospects.  

We offer the opportunity to shape your own career, with exposure to industry-leading technologies that are reshaping the demand generation landscape. If you’re a driven, creative, collaborative individual who is looking for a role where you can really make a difference, you’ve come to the right place.

Our unique culture

Our culture is built on integrity, collaboration, respect and expertise, and these core values underpin everything that we do. 

If you’re driven by innovation, Convertr is right for you. We’re proud to foster a working environment that is collaborative, inclusive and transparent, where our differences are celebrated and we encourage and support the team to be the best versions of themselves.

In an exciting time of significant growth, you’ll play a big part in our mission of helping our customers scale, drive operational efficiencies and improving the quality of their lead data. 

As we continue to scale, we want to hear from talented, driven problem-solvers, who can help us work towards transforming the demand generation landscape. 

About the role

Convertr is hiring a Partner Marketing Manager to scale the co-marketing motion across our partner ecosystem. You will work closely with the Head of Marketing and the Head of Partnerships to translate partner strategy into joint go-to-market programs, co-branded content, and field enablement that drive partner-sourced and partner-influenced pipeline.

Our ecosystem spans Cloud Service Providers (including Microsoft), Integration Partners across the MarTech, intent and event tech ecosystems, and Global System Integrators that deliver Convertr inside enterprise transformations. You will run programs across all three.

What you'll do

Joint marketing plans

• Develop and manage joint marketing plans with assigned partners, tied to clear pipeline and revenue outcomes.

• Translate partner business objectives, solution priorities and GTM motions into specific marketing initiatives.

• Sequence partner activity inside Convertr’s broader demand generation and ABM calendar so it amplifies the rest of marketing rather than competing with it

Co-marketing program execution

• Lead execution of partner-aligned campaigns, events, webinars and co-branded content programs.

• Coordinate timelines, deliverables and inputs across internal teams and partner counterparts.

• Ship co-branded customer case studies, solution briefs and reference content on a predictable cadence.

Cloud marketplaces and co-sell

• Treat partner marketplaces as live demand channels. Own listing optimization, traffic and conversion to pipeline.

• Prepare buyer’s guides and joint positioning that help cloud field sellers and partner development managers put Convertr in deals.

• Coordinate Convertr’s presence at partner EBCs, executive summits and partner-led events, including pre- and post-event promotion and lead handoff.

Partner enablement and content

• Own a partner-facing content library: solution briefs, battle cards, co-branded one-pagers, case studies, email templates and social assets.

• Build partner-specific messaging that adapts Convertr’s positioning for each partner context without losing the core message.

• Collaborate with product marketing to keep partner-facing materials current to Convertr’s latest product capabilities and messaging.

Collaboration

• Serve as the primary marketing point of contact for assigned partners.

• Work closely with Alliances, Sales, Product Marketing and RevOps to align plans and execution.

• Build strong working relationships with partner marketing counterparts.

Measurement and optimization

• Track partner-sourced and partner-influenced pipeline across all partner types. Partner with RevOps to keep Salesforce attribution clean.

• Deliver regular partner marketing performance updates to marketing and partnership leadership

• Use performance data to refine the program. Double down on what produces pipeline. Cut what doesn’t.

What you'll bring

• 4 to 6 years of B2B marketing with hands-on experience in partner, channel or alliance marketing.

• Proven ability to drive partner programs from strategy through measurable pipeline and revenue outcomes.

• Experience building co-marketing programs with technology partners, ideally including a hyperscaler such as Microsoft, AWS or Google Cloud.

• Working knowledge of cloud partner marketplaces as a channel: listing optimisation, traffic and conversion to pipeline.

• Strong project management. You run multiple programs in parallel without dropping balls.

• Exceptional written communication. You adapt positioning to different partner contexts cleanly.

• Data-driven and commercially oriented. You measure success by pipeline and revenue, not activity counts.

• Fluent in HubSpot and Salesforce. Comfortable working with RevOps on attribution and reporting.

• Comfortable in a fast-moving, scale-up environment with ambiguity and direct accountability.

Nice to have

• Marketing experience with data quality, Marketing Ops or RevOps solutions to a technical buyer.

• Familiarity with the B2B demand generation, intent data or event tech ecosystem.

• Experience supporting enterprise or ABM-focused GTM motions.

• Background in category creation or challenger-brand environments.

• Working knowledge of Microsoft co-sell mechanics: marketplace, IP co-sell, MACCs and Partner Center.

Working with us means

You will be joining a high growth fast moving company working with enterprise global brands whilst enjoying every moment with a sociable team from all over the world, also including  the below: 

• 25 days holiday plus an extra day for your birthday! 

• Career development opportunities 

• Employee Assistance Programme - Free 24/7 wellbeing support for all our team 

• Flexible remote working 

• Team Socials - Regular team parties and social events

• Choose your own remote working kit  

• Generous company healthcare & access to 401k plans 

Convertr is ISO270001 certified which means we hold a certificate on our internal standards on information security which we are audited on annually. Therefore, compliance and policies are key to the running of Convertr and we need to ensure that the team comply to the standard of security at all times. You will receive annual training on data compliance, GDPR and data handling as well as regular internal meetings throughout the year to highlight the importance of compliance within our day to day workflows.