Paid Search Strategist

Contract  •  Part-Time  •  Fully Remote  •  AI-Native Required

About the role

Full Funnel Growth is a remote performance marketing agency. We run paid search for medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail (cannabis), lead generation for service businesses, and B2B SaaS. Accounts live in USD, CAD, EUR, and AUD. Some sit under our MCC, some are direct-access. Strategy and execution live with the same person on every account, not split across a strategist and a coordinator.

We operate AI-natively. Our daily workflow runs through Claude Code with custom skills, Python scripts that hit the Google Ads, Meta, and Triple Whale APIs directly, and a precision protocol that requires labeled claims and exact numbers in every deliverable. AI is not a tool we use. It is how the work gets done.

We are hiring a part-time contract Paid Search Strategist who already operates this way, or is close enough that we can finish the calibration in week one.

What you will own

- Strategy and execution for a defined slice of our portfolio. Three to five accounts at any given time, ranging from $1K/mo to $40K/mo in spend, across Google Ads and Microsoft Ads.
- Weekly per-account performance write-ups in our .docx format, plus monthly client-ready summaries. Ad-hoc deep dives when a campaign breaks or an opportunity surfaces.
- Direct client communication: written updates, scheduled review calls, and the occasional strategy presentation to senior stakeholders (CMOs, founder-CEOs, directors of marketing at device manufacturers).
- End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback.
- Cross-platform sanity: when Triple Whale and GA4 disagree on the same campaign, you can decompose the gap and defend a working figure in the report.
- Proactive opportunity surfacing across the portfolio: branded budget unlocks, PMax channel shifts, Demand Gen tests, geo or bidding migrations.

How we work, and what we expect on AI

- You build, you do not just prompt. You can read or write Python that hits the Google Ads API, parse JSON, run GAQL queries, and work in a terminal without it being a project. If you have not written code before but have been pairing with Claude Code or Cursor to ship real automations, that counts.
- You have used Claude Code, Cursor, or a comparable agentic tool as part of your daily workflow. Not for Q&A. For shipping work.
- You can explain to a CMO, in clean English, what Smart Bidding is actually doing, when to override it, and why Performance Max gave a particular signal more weight than another.
- You stay current on platform-level AI changes (Smart Bidding, PMax, AI-generated assets, Demand Gen) and have an opinion on each, calibrated to account maturity rather than a default posture.
- You write with discipline. Our analytical work labels every substantive claim as extracted, inferred, or assumed. Numbers are exact. Missing data is flagged, not estimated. If "directionally accurate" is good enough for you, we are not a fit.

What we are not

- Not a generalist digital agency. We do not need someone who has dabbled in SEO and email and is curious about paid.
- Not a coordinator role. You are the strategic lead, not a junior building someone else's plan.
- Not a "use ChatGPT to draft a report" definition of AI-forward. That is table stakes, not the bar.

Required experience

- 5+ years managing paid search at an agency, with at least one role where you owned client relationships independently.
- Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads. Smart Bidding fluency is non-negotiable.
- Demonstrated work across both lead gen and eCommerce. We need both, on the same person.
- Comfort with attribution complexity: GA4, platform-reported conversions, cross-source reconciliation, and passing familiarity with post-click pixel tools (Triple Whale, Northbeam, or similar).
- Remote work track record with strong written communication. Most of our client work happens in writing.

Nice to have

- Vertical depth in medical aesthetics, DTC eCommerce on Shopify, regulated retail (cannabis, alcohol), or B2B SaaS.
- Looker Studio comfort, or willingness to inherit dashboards built in it.
- Experience working in non-USD accounts (CAD, EUR, AUD). Currency and market nuance is real.
- Paid social literacy (Meta, LinkedIn) as a complement, not as a primary skill.
- Google Ads certification. We read it as a baseline signal, not a differentiator.

Compensation and logistics

Engagement type: 1099 contractor
Hours: Part-time, 20 to 30 hrs/week, flexible weekly distribution
Location: Fully remote, US preferred for timezone overlap
Rate: Hourly, commensurate with experience
Start: ASAP, with a paid two-week working trial on one account before full portfolio assignment

How to apply

- A short intro, one paragraph, not a cover letter. Why this role, not just any role.
- Resume or LinkedIn.
- Two paid search wins with the actual decision and tradeoff, not just metrics. We want to see how you think, not just what you delivered.
- One AI-native workflow you actually run today. A Loom, a script, a screenshot of a Claude Code session, a description of an automation. Anything that proves it is part of how you work.
- One question you would ask us if hired.

We will deprioritize applications that send a generic resume with no working sample. We are not looking for someone who has dabbled. We want someone who has made AI part of how they operate.