Paid Media Specialist

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Highlights :

• Position Title: Paid Media Specialist
  

• Exp: 2+ years
  

• Job Location: Remote/Onsite
  

• Shift Timings: 7.00PM - 4.00AM (IST)
  

Perks : 

• 5 Days Working
  

• Bi-weekly events
  

• Paid sick leaves
  

• Casual leaves & CL encashment
  

• Employee performance rewards
  

• Friendly work culture
  

• Medical Insurance
  

Role Overview

Roles & Responsibilities

• Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
  

• Develop and refine paid advertising strategies focused on ROI and profitability
  

• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
  

• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
  

• Track and analyze campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
  

• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
  

• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
  

• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.
  

Must-Have Requirements

• Strong expertise in Google Ads and Meta Ads, with proven performance results.
  

• Experience with international e-commerce and service-based projects.
  

• Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.
  

• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
  

• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
  

• Ability to manage multiple projects efficiently in a fast-paced environment.