The Paid Media Buyer will develop, launch, and optimize paid media campaigns across Google, Meta, and TikTok. They will monitor campaign performance and provide actionable insights while collaborating with various teams to ensure campaign effectiveness.
Responsibilities
- Develop, launch, and optimize paid media campaigns across Google, Meta, and TikTok
- Build and execute top and mid-funnel media strategies aligned with client goals and campaign objectives
- Monitor campaign performance, pacing, and budget allocation to ensure efficiency and performance targets are met
- Analyze campaign data and provide actionable insights and strategic recommendations
- Present weekly performance updates and insights to clients in a clear, digestible, and confident manner
- Collaborate closely with creative, account management, and analytics teams to ensure campaigns are aligned and impactful
- Stay up-to-date on platform updates, media buying trends, and evolving best practices across paid media channels
- Become deeply familiar with client industries, audiences, and brand positioning in order to make informed strategic decisions
- Proactively identify new opportunities to improve campaign performance and scale results
- Assist in troubleshooting and addressing campaign issues in real time as needed
Preferred Qualifications:
- 2–3 years of hands-on experience managing paid media campaigns
- Proven experience with the following platforms:
• Google Ads
• Meta Ads Manager
• TikTok Ads Manager - Strong understanding of audience targeting, campaign optimization, media strategy, and performance analytics
- Ability to collaborate in a fast-paced team environment
- Excellent communication and client-facing presentation skills
- Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Adaptable and calm under pressure in fast-moving campaign environments
- Desire to push Get Engaged and our clients toward innovative, high-performing paid media strategies
Job Type: Full-Time
Education: Bachelor's (preferred) or equivalent experience required.
Location: Atlanta, GA (preferred) | Remote considered (East Coast Timezone)