Paid Ads Specialist - 1447 - Johannesburg, South Africa
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AI Summary
About the client:
Our client is a US-based, fully remote team specializing in WordPress and Shopify website development. They’ve built a reputation for outstanding customer service, attention to detail, and top-quality work. They partner with design and marketing agencies, e-commerce brands, and many other website clients.
Their culture emphasizes treating people well, maintaining a positive and supportive environment, and continuously striving to improve their skills and processes to deliver top-quality development work.
About the role:
We are seeking a results-driven, highly analytical Paid Ads Specialist to manage and execute performance-driven marketing campaigns. This role is built for a proactive executioner who thrives on managing paid media across multiple platforms (Meta, Google, LinkedIn, TikTok) while building robust on-page and off-page SEO strategies.
Beyond technical execution, the ideal candidate possesses exceptional written English, a deep grasp of American culture and grammar, and a solid understanding of modern Search Generative Experience.
US Digital Marketing Agency experience is a strong plus.
What you’ll be doing:
Manage, execute, and optimize paid advertising campaigns across multiple client accounts on Meta, Google Ads, LinkedIn, and TikTok.
Lead end-to-end technical, on-page, and off-page SEO strategies across multiple handling accounts to increase organic rankings and quality traffic.
Track, analyze, and report campaign performance analytics and ROI regularly across all active accounts to inform strategy and client reporting.
Produce and write high-converting ad copy, landing page copy, and strategic content tailored specifically to American cultural nuances and grammar.
Leverage Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) principles to position search assets for modern AI answer engines.
Continuously perform A/B testing on ad creatives, audience targeting, keywords, and messaging to optimize performance metrics.
Who are we looking for?
5+ years of hands-on experience in SEO strategy and implementation and paid media management.
Deep tactical proficiency with Meta Ads, Google Ads, and other paid ads platforms.
Proven track record executing both on-page and off-page SEO strategies across client portfolios.
In-depth understanding of AIO and GEO concepts for modern AI-driven search visibility.
Excellent written English skills with a solid command of US grammar, culture, and tone.
Strong analytical mindset capable of translating raw campaign data into actionable insights and reports.
Experience working within a US Digital Marketing Agency environment is preferred.
Highly reliable, consistent, and accountable.
Position: Paid Ads Specialist
Remote Status: Fully Remote
Preferred Location: Global
Working Hours: 40 hrs a week in US Mountain Time
Holidays: 2 weeks of PTO, 11 paid holidays (flexible)
Salary: USD 1600 - USD 2200 per month
Internal Job ID: 1447
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