Paid Ads Manager - Meta

Job Overview

We are seeking a results-driven and analytical Paid Ads Manager – Meta to lead the strategy, execution, and optimization of paid advertising campaigns across Meta platforms. In this role, you’ll be responsible for managing campaign performance, optimizing budgets, testing creative strategies, and driving customer acquisition for eCommerce brands. You’ll work closely with internal marketing and creative teams to develop high-performing campaigns, identify growth opportunities, and continuously improve campaign efficiency through data-driven decision-making. This role is ideal for someone who thrives in fast-paced environments, understands direct-response marketing, and has hands-on experience scaling paid social campaigns within consumer-focused industries.

Core Tasks:

• Design, implement, and manage paid advertising campaigns across various platforms
• Work with team for keyword and audience research to guide campaign strategies
• Monitor budget allocation and performance of all paid ad campaigns
• Analyze campaign performance data to identify trends and insights
• Provide basic reporting on campaign performance as needed
• Collaborate with design team for assets to leverage and A/B test in campaigns 
• Perform other marketing and lead-gen related tasks as needed 

Must-Have:

• 3+ years managing paid ads campaigns on Meta (with food, beverage, supplements or similar experience)
• Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands)
• Intermediate experience in Google Sheets / Excel for basic campaign reporting 
• Familiarity with ad targeting and segmentation techniques
• Strong written and verbal English communication skills
• Ability to work full-time EST

Nice-to-Have:

• Skills with applovin and/or google 
• Experience working in an agency environment (US experience preferred)
• Certifications in Meta Ads and/or Google Ads
• Familiarity with Gmail and Slack for internal comms