Organic Social Media Manager

What You’ll Do

You’ll own the day-to-day organic social execution for a portfolio of client accounts, managing content calendars, writing and publishing posts, and ensuring each brand shows up in a way that is platform-native, consistent, and strategically aligned to client goals. You’ll translate broader marketing objectives into always-on organic content strategies, balancing planned campaigns, evergreen content, and real-time opportunities across platforms like Facebook, Instagram, Pinterest, TikTok, LinkedIn, X, and emerging channels.

You’ll proactively identify trends, cultural moments, and competitive insights to inform content ideation and optimization, ensuring our clients remain relevant and engaging in fast-moving social environments. You’ll collaborate cross-functionally with Paid Media, Creative, Owned Media, and Client Strategy teams to bring integrated campaigns to life while maintaining strong attention to brand voice, approvals, and publishing accuracy.

You’ll also be responsible for monitoring performance, building client-ready reports, and translating analytics into actionable recommendations that improve engagement, reach, and overall content effectiveness. As a client-facing executional lead, you’ll participate in calls, provide content and performance updates, and build trust through proactive communication and high-quality delivery.

Additionally, you may support community management, social listening, lightweight creative production, and assist with influencer and creator coordination to strengthen organic programs.

What your day-to-day will look like

Content Planning & Publishing

• Managing and updating multiple client content calendars simultaneously
• Writing captions and crafting posts tailored to platform and brand voice
• Scheduling, QA’ing, and publishing content across social platforms and scheduling tools
• Repurposing existing assets into platform-native formats (Reels, TikToks, carousels, etc.)

Trend Mining & Proactive Ideation

• Monitoring TikTok, Instagram, LinkedIn, and emerging platforms daily for trends
• Bringing proactive content ideas and reactive opportunities to internal teams
• Identifying culturally relevant moments that align with brand positioning
• Leveraging social listening tools to identify opportunities for client engagement

Performance Monitoring & Optimization

• Reviewing platform analytics and identifying high- and low-performing content
• Pulling insights for weekly and monthly reporting
• Iterating on formats, hooks, cadence, and messaging based on performance data
• Leading quarterly planning sessions to ensure brand alignment

Client & Internal Collaboration

• Joining client calls and internal syncs to align on strategy and upcoming campaigns
• Managing approvals, feedback, and revisions across multiple stakeholders
• Collaborating with creative, paid media, and strategy teams on integrated initiatives
• Serve as a subject matter expert on new business opportunities

What you’ll bring to the role

Social Media Execution & Ownership

• 2-5 years of hands-on organic social media experience (agency experience strongly preferred)
• Proven ability to manage multiple client accounts and deadlines simultaneously
• A true “hands-on keyboard” mindset with strong executional follow-through

Platform Expertise & Content Fluency

• Deep understanding of mainstream and emerging social media platforms
• Strong knowledge of platform best practices, formats, and algorithm-driven content behaviors
• Ability to adapt tone, messaging, and creative approach across diverse brands and industries

Copywriting & Creative Skills

• Excellent social copywriting skills with a strong sense of voice and audience nuance
• Experience with lightweight creative tools (Canva, CapCut, Edits, etc.)
• Strong eye for engaging, native, and culturally relevant content

Analytics & Strategic Thinking

• Comfort with social analytics, reporting tools, and performance interpretation
• Ability to translate data into actionable content and optimization recommendations
• Detail-oriented with a test-and-learn mindset

Client Communication & Professional Presence

• Confidence in client-facing environments and content/performance discussions
• Strong written and verbal communication skills
• Ability to manage feedback, revisions, and shifting priorities professionally

Bonus Qualifications

• Experience supporting influencer or creator campaigns
• Familiarity with social listening tools (Sprout, Hootsuite, Brandwatch, etc.)
• Knowledge of project management and work collaboration tools (ClickUp, Asana, etc.)