Drive sales growth and brand awareness across Eastern Canada through consistent store visits, merchandising, and relationship management. Provide product education to retailer teams and collaborate with distributor sales reps to expand market presence.
Company Overview
PureBites® and Primal Pet Foods are proudly Canadian-owned leaders in premium pet nutrition, offering complementary solutions for pet specialty retailers.PureBites® is a category leader in single-ingredient, freeze-dried treats, known for simplicity, transparency, and high-performing assortments that drive repeat purchases.Primal Pet Foods is a pioneer in raw and freeze nutrition, delivering innovative, responsibly sourced and minimally processed pet food products that support premium feeding and growing pet parent demand.Together, these brands provide a complete premium leading portfolio of pet food to treats to toppers, helping retailers increase basket size, frequency, and customer loyalty.This is more than a sales role, it’s an opportunity to represent trusted brands that support independent pet retailers through hands-on service, in-store education, and true partnership.
Job SummaryWe are seeking a dynamic, self motivated Territory Sales Representative to lead growth and in store execution across Eastern Canada. This is not a desk job. Most of your time will be spent traveling within your territory, visiting stores, supporting retailer teams, working alongside distributor reps, and building the business through consistent account service and new account development. The successful candidate will manage their territory like their own business, balancing strategic account planning with strong day to day execution in market.
Pease note that his is remote position.
Responsibilities and Duties Drive sales growth and territory execution
- Establish, develop, grow, and maintain relationships with prospective and existing customers to introduce and grow both brands
- Execute a territory sales plan focused on sales growth, profitability, brand development, and brand awareness
- Prospect and open new independent pet specialty accounts and support onboarding, assortment, and first order execution
- Present and sell in new products, seasonal programs, and promotions to drive distribution and velocity
Store visits, merchandising, and retail execution
- Perform regular store visits on a consistent route schedule, including weekly, monthly, and quarterly coverage based on account tiering
- Support retailers with merchandising, purchasing, replenishment planning, and in store visibility standards
- Ensure proper product placement, brand presence, and representation through staff engagement and execution at shelf
- Resolve retailer issues and complaints quickly and professionally
Training and education
- Provide in person and phone training to retailer teams on product benefits and how to confidently sell to the consumer
- Deliver nutritional and product education that supports both Primal feeding conversations and PureBites treating recommendations
Distributor partnership and ride alongs
- Liaise with distributor sales teams regularly to establish, service, and grow accounts
- Schedule ride alongs, territory planning, and brand training sessions with distributor reps
- Provide ongoing support to distributor reps to improve confidence, closing, and execution in the market
Key account and regional chain management
- Support key accounts and regional chains within the territory through joint business planning, promotional execution, and new item launches
- Prioritize accounts using an A, B, C structure based on current and potential revenue, cost to serve, and probability of success, then allocate time accordingly
Reporting, planning, and administration
- Maintain accurate customer records and activity reporting using company tools and CRM
- Provide input into forecasting and sales estimates to support production and inventory planning
- Manage expenses within budget and submit required reporting on time
- Dedicate structured time weekly for administration, reporting, planning, and internal coordination
Events and brand representation
- Represent the brands at trade shows, industry events, and in store promotional events as required
- Occasionally work evenings and weekends depending on event schedule
Travel Expectations
- Territory coverage is Ontario
- Up to 70 to 80 percent travel, including overnight stays
- Overnight travel can be up to 16 days per month
- This role requires being in stores consistently, supporting teams, and driving execution in market
Qualifications and Skills- Territory management sales experience, pet specialty or pet food experience preferred
- Proven ability to build relationships, influence in store, and close new business
- Strong communication, presentation, and negotiation skills
- Highly organized, proactive, and able to manage multiple priorities with minimal supervision
- Comfortable working independently in a fast paced environment
- Proficient with Microsoft Office, especially Excel and PowerPoint, and comfortable using CRM tools
- You must reside in Ontario to apply for this role.
- Candidates must be able to work in the location specified, as no relocation assistance is provided.
- Automobile required for the role
Why Join the Pure Treats Primal Pet Foods Team?We take care of our employees with competitive benefits and rewarding perks, including:✅ Competitive base salary plus bonus potential
✅ Competitive Dental, Vision & Supplemental Coverage
✅ Supportive Team Environment & Much More!
✅ Product discounts for your petsJoin a company that values hard work, collaboration, and the people behind our success.