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AI Summary
Job Title: New Product Lead - Supplements
Reporting To: Project Manager
We are looking for a New Product Launch Lead to own and manage the launch process for
new supplement products across our sales channels, including Amazon, other marketplaces,
and direct-to-consumer channels.
This person will be responsible for building and maintaining the launch calendar, coordinating
cross-functional launch tasks, ensuring marketplace listings are completed on time, tracking
launch performance, and continuously improving the company’s launch process.
The ideal candidate is highly organized, detail-oriented, comfortable working across
departments, and able to keep multiple product launches moving on schedule.
Key Responsibilities
Launch Planning & Scheduling
● Own and maintain the company’s new product launch calendar.
● Work with leadership, product development, operations, marketing, creative,
compliance, and marketplace teams to define launch timelines.
● Identify critical launch milestones, dependencies, risks, and deadlines.
● Ensure each launch has a clear owner, timeline, checklist, and status.
Marketplace Listing Coordination
● Ensure marketplace listings are completed accurately and on time.
● Coordinate required listing assets, including product titles, bullet points, descriptions,
images, A+ content, backend keywords, pricing, variation setup, and compliance
documentation.
● Track listing readiness across Amazon and other relevant sales channels.
● Work with internal and external teams to resolve listing blockers before launch.
Launch Execution
● Manage the launch process from planning through go-live.
● Ensure products launch on time and in accordance with the approved launch plan.
● Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product
page readiness, and marketing activation.
● Monitor launch-day execution and quickly escalate issues that could delay or weaken
the launch.
Performance Tracking & Reporting
● Track post-launch performance against defined goals.
● Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising
performance, inventory status, and marketplace listing health.
● Prepare launch performance summaries for leadership.
● Identify what worked, what did not, and what should be adjusted for future launches.
Process Ownership & Improvement
● Own the company’s new product launch process.
● Build, document, and refine launch checklists, timelines, templates, and workflows.
● Conduct post-launch reviews and capture lessons learned.
● Improve launch efficiency, accountability, and cross-functional visibility over time.
Cross-Functional Coordination
● Serve as the central point of contact for all new product launches.
● Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.
● Drive accountability across departments without needing direct authority over every
contributor.
● Ensure leadership has clear visibility into upcoming launches and launch readiness.
Qualifications
Required
● 3+ years of experience in product launches, project management, ecommerce
operations, marketplace management, or a similar role.
● 3+ years of experience as a product manager for an Amazon first brand
● Strong project management skills with the ability to manage multiple launches at once.
● Experience working with Amazon, ecommerce, or marketplace product listings.
● Strong attention to detail and ability to follow through on deadlines.
● Ability to coordinate across multiple teams and external partners.
● Comfortable using project management tools, spreadsheets, and reporting dashboards.
● Strong written and verbal communication skills.
Preferred
● Experience in the supplement, CPG, health and wellness, or regulated consumer
products industry.
● Familiarity with Amazon Seller Central or Vendor Central.
● Understanding of Amazon listing requirements, variation structures, FBA readiness, and
launch advertising.
● Experience working with creative, compliance, supply chain, and marketing teams.
● Experience building launch processes, SOPs, or operational workflows.
Key Skills
● Project management
● Launch calendar management
● Amazon marketplace coordination
● Ecommerce operations
● Cross-functional communication
● Process improvement
● Performance tracking
● Problem solving
● Detail management
● Accountability management
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