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Arise

Mobile App Head of Growth & Monetization (Remote - M/F/D)

Posted 25 days ago
2-5 years experience
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AI Summary

You will lead growth and monetization initiatives by designing and executing automated AI-driven campaigns. This role involves optimizing user journeys, pricing, and marketing performance while managing AI agents to ensure scalable results.

Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you.

Tasks

  • Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows.
  • Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI.
  • Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time.
  • Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation.
  • Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale.
  • Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities.
  • Lead process improvements to make growth operations efficient, repeatable, and automated.
  • Collaborate with product, marketing, and design teams to implement high-impact features.
  • Decide where AI runs autonomously and where human oversight is required.
  • Document strategies, systems, and outcomes clearly to ensure transparency and alignment.

We’re looking for someone with:

  • Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results.
  • At least 4 years in a comparable business environment (app experience and performance marketing a plus).
  • Hands-on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design.
  • Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
  • Experience planning, executing, and optimizing multi-channel marketing campaigns.

We’re a great match if you:

  • Thrive on measurable results and clear KPIs.
  • Prefer autonomous work and taking ownership of outcomes.
  • Excel at building AI systems that implement growth strategies with precision and foresight.
  • Enjoy prioritizing actions that maximize impact.
  • Can create order out of complexity and define processes where needed.
  • Prefer action over bureaucracy — meetings that should have been emails are your enemy.
  • Communicate effectively in English (German or Russian a plus).

Benefits

  • Full ownership of growth initiatives with direct, measurable impact.
  • Access to Premium AI subscriptions.
  • Challenging, high-responsibility role with creative freedom.
  • Flat hierarchies and close collaboration with the CEO.
  • Permanent remote work with flexible scheduling.
  • Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
  • Competitive compensation and paid annual leave.

Get in touch!
Send us:

  1. Your CV
  2. An informal cover letter detailing how you will build an AI-driven growth and monetization engine for Arise

We’re looking for someone who thrives on results, clarity, and action — and we can’t wait to work with you.
Bernhard and Team

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