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AI Summary
Oversee paid media strategy, SEO growth, and AI/LLM visibility management to drive customer acquisition. Manage campaigns across multiple platforms and optimize brand citations within AI-generated search responses.
Company Overview:
Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries.
Position Title: Mid Marketing Strategist
Location: Remote-LATAM
What you will be doing:
We are seeking a data-driven Search, Paid Media & LLMO Specialist to oversee paid media strategy, SEO growth initiatives, and AI/LLMO visibility management across the business. The role focuses on performance marketing, customer acquisition, and AI-powered search visibility.
- Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads
- Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns
- Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers
- Conduct SEO audits to identify technical issues, keyword opportunities, and site improvements
- Collaborate with content and creative teams on keyword-driven initiatives
- Monitor the brand's citations and share of voice across AI platforms such as ChatGPT, Claude, and Perplexity using Athena HQ
- Proactively contact editors, publishers, and source owners to ensure AI-cited information is accurate and current
- Execute outreach campaigns to correct misinformation and expand citation presence
- Report on LLM share of voice performance, citation tracking, and outreach outcomes
- Identify opportunities to improve brand visibility in AI-generated search responses and answer engines
- Manage GA4 tracking, conversion attribution, and reporting dashboards
- Support landing page optimization and A/B testing initiatives
Required Skills & Experience
To excel in this role, you should possess:
- 3-4 years of experience in digital marketing, growth marketing, or performance marketing
- Hands-on experience managing paid advertising campaigns targeting the U.S. market
- Strong understanding of SEO fundamentals, technical SEO best practices, and emerging LLMO/AEO optimization strategies
- Experience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads
- Strong analytical and communication skills
Nice To Have:
- Experience in home improvement, construction, manufacturing, or building materials industries
- Exposure to B2B marketing and commercial lead generation
- Understanding of AI/LLM search optimization trends, AI citation management, and answer engine optimization.
Soft Skills:
- Excellent written and spoken English communication skills
- Strong attention to detail and quality
- Ability to follow direction while also working independently when needed
- Adaptability and responsiveness to feedback
- Strong time management and prioritization skills
- Collaborative mindset with cross-functional teams
- Creative thinking with an execution-focused approach
Why you will love GTS:
- Join a powerful tech workforce and help us change the world through technology
- Professional development opportunities with international customers
- Collaborative work environment
- Career path and mentorship programs that will lead to new levels.
Join GTS and contribute to shaping the data landscape within a dynamic and
growing organization. Your skills will be honed, and your contributions will play a vital
role in our continued success. Lean Tech is an equal opportunity employer. We
celebrate diversity and are committed to creating an inclusive environment for all
employees.
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