Marketing Automation Specialist

We are looking for a Marketing Automation Specialist to join our Lifecycle Marketing Team at BOLD. We're on a quest to find a proactive individual who can lead the optimization of our marketing automation campaigns and drive the implementation of new initiatives to enhance customer engagement globally. Responsibilities include fine-tuning existing workflows, devising new campaigns, and leveraging data-driven insights for optimization. This position offers many opportunities for professional growth, with access to resources and mentorship to develop expertise in marketing automation tools and analytics. If you're ready to revolutionize customer engagement through the power of marketing automation, we invite you to join us at BOLD and make your mark on the future of our brand.

ABOUT THIS TEAM

The Marketing Automation Team is a multi-skilled and dedicated group with a primary focus on marketing automation and email marketing. We craft highly effective marketing campaigns using state-of-the-art strategies and tools. Our reach extends worldwide, and we create marketing automation strategies for over a dozen countries. We are committed to helping job seekers across professions and career stages to seize opportunities and succeed professionally.

How do we work?

• Our team consists of a dedicated director, two experienced managers, a proficient analyst, and a group of skilled marketing automation specialists.
• We emphasize personal and collective development, continuous learning, and knowledge sharing to stay at the forefront of our industry, ensuring that we consistently deliver exceptional results.
• Our approach to work is characterized by the following key elements:
  • Use of State-of-the-Art Tools: We use the industry's best marketing automation tools to streamline our processes and maximize productivity.
  • Flexible Working Hours: Embracing a flexible work schedule, we ensure that team members can maintain a healthy work-life balance while delivering outstanding results.
  • Daily Team Meetings: We keep the lines of communication open through daily team meetings where we discuss progress, address challenges, and synchronize our efforts.
  • Alignment with Company Roadmap and OKRTs: Our guiding compass is the company roadmap, JIRA, and thoughtfully developed team and individual OKRTs. These are carefully planned each quarter to keep us on track and motivated.
  • Team Leader Engagement: We foster a culture of growth and development through regular meetings with team leaders. These sessions are dedicated to discussing progress, future plans, and opportunities for personal and professional growth.
  • Performance Review: Once a year, during complex performance reviews, we evaluate not only our own work, but also our leader's performance. This provides us with valuable insights and opportunities for improvement.

You will learn how to:

• Optimize the CVR of your automated journeys.
• Master A/B testing process - we are conducting dozens of tests simultaneously.
• Working on multiple brands and marketing automation projects - every team member has their own portfolio. 
• Manage complex marketing automation projects, working with internal and external stakeholders.

What We Do:

Our core work includes enhancing email campaigns performance, A/B testing, maintaining diverse brand portfolios, handling complex project management, and providing ongoing development opportunities.

Technologies/tools we use:

• Message Gears and Iterable for marketing automation
• Microstrategy, Sisense, and Google Analytics for reporting
• Google Postmaster for deliverability monitoring
• Work management and communication: Jira, Slack, Zoom, Google Workplace

WHAT YOU’LL DO

• Optimize existing marketing automation campaigns.
• Implement new, international marketing automation programs and campaigns.
• Introduce new channels and touchpoints to communicate with customers.
• Own cross-team, cross-office projects.
• Execute and develop our newsletters.
• Report on campaign performance and suggest improvements.
• Proactively benchmark competitors as well as best-of-breed SaaS industry email campaigns.

WHAT YOU’LL NEED

• At least B2 in English and Polish.
• At least 1,5 years of professional experience in email marketing and marketing automation.
• Email marketing knowledge and best practices.
• Track record of projects with the use of marketing automation and e-mail marketing.
• Self-driven approach, high autonomy in assigned tasks, goal orientation.
• Analytical skills.
• Customer instinct.
• Accuracy and a great eye for detail. 
• Strong research skills.
• Basic understanding of email technical issues.
• Prioritize, plan work activities, use time efficiently, and monitor your own work to ensure quality.
• Manage competing demands and changes in the work environment.

WHAT’S GOOD TO HAVE

• Experience with a B2C subscription business/product.
• Experience with Iterable
• Experience with B2C SaaS marketing.
• Experience with Sisense or Google Analytics.
• Experience with eData or other deliverability management tools.
• International projects.
• HTML, SQL and CSS knowledge.
• Experience with mobile push.
• Experience with SMS.

HERE’S A FEW OF OUR PERKS & BENEFITS

• Salary range: 8 500 - 9 500 PLN gross (Employment agreement / Umowa o Pracę)
• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD).
• Mental health support and resources.
• Multisport Plus card (individual package, 100% paid by BOLD).
• Udemy Business access.
• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.).
• Flexible work hours (Each team has their own working habits and obligatory meetings.).
• Workation (up to 10 working days a year within EEA).
• Equity in Company.
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan.
• Home office reimbursement (one-time equipment purchase, internet reimbursement).
• Benefits cafeteria platform.