Meta Ads Specialist

1. Preferred Industry Experience

While eCommerce is the main focus, I would strongly prioritise candidates who also have experience in:

• Direct-to-consumer brands (DTC)
  
• Consumer product brands (homeware, lifestyle, fashion, beauty, supplements)
  
• Subscription products or apps
  
• Lead generation funnels (bonus but not essential)
  

The key requirement is performance-driven Meta advertising, not just brand awareness.

Ideal candidates will have experience with:

• Scaling accounts from £5k–£100k+ monthly spend
  
• Creative testing frameworks
  
• UGC-style ad formats
  
• Performance analysis beyond ROAS (CPA, MER, LTV)
  

Experience with homeware, fashion, lifestyle, or sustainable brands is a plus because several of my clients operate in that space.

2. Tools & Platforms to Prioritise

Candidates should be comfortable working inside a modern DTC marketing stack.

Priority tools:

Required

• Meta Ads Manager
  
• Shopify
  
• Meta Events Manager
  
• Woocommerce
  

Strong Bonus

• Klaviyo
  
• Triple Whale / Northbeam / attribution tools
  
• Motion or similar creative analytics tools
  
• Looker Studio
  
• Notion
  

The most important thing is that they are comfortable analysing performance data and identifying optimisation opportunities, not just launching campaigns.

3. Hours Per Week

Initially:

10–20 hours per week

This will likely grow as more clients are onboarded.

The role will involve:

• Campaign setup and management
  
• Creative testing
  
• Performance analysis
  
• Weekly reporting
  
• Scaling winning campaigns
  

4. Working Hours / Time Zone

Some overlap with UK hours is required for communication.

Ideal:

• 2–4 hours overlap with UK working hours (9am–5pm UK)
  

Candidates can be remote and international, but responsiveness and communication are important due to client work.