Merchandise Strategy Specialist – E-commerce Campaigns

This is a remote position.

Manning Global, a premier global staffing and managed services provider specialising in worldwide leading sectors such as Social Media, E-Commerce, ICT, Engineering, AI, Automotive and Energy is recruiting for a Merchandise Strategy Specialist – E-commerce Campaigns on behalf of one of their blue chip international clients to join their organisation in the UK.

Job Description:

• We are looking for a Merchandise Strategy Specialist to support the development and execution of merchandise selection strategies and promotional subsidy plans for UK e-commerce campaigns.
  

• This role will focus on driving key business metrics including GMV growth, operational efficiency, merchant participation, conversion performance, and user growth. You will work closely with cross-functional teams to align campaign strategies with market trends, consumer demand, and wider platform business objectives.
  

Key Responsibilities:

• Develop and optimise end-to-end merchandise strategies for UK e-commerce campaigns, including seasonal promotions and major sales events, by analysing industry trends, competitor activity, and user insights.
  

• Support initiatives that directly drive GMV, conversion rates, average order value, and overall campaign performance.
  

• Design merchant incentive mechanisms using platform resources such as traffic support, subsidies, and data tools to attract high-quality merchants and competitively priced products.
  

• Collaborate with Account Management and Business Development teams to expand merchant coverage and improve merchant recruitment efficiency.
  

• Create targeted subsidy strategies for campaigns and conduct A/B testing to optimise subsidy ROI, supporting user acquisition and repeat purchase growth.
  

• Coordinate with Product, Data Analytics, Engineering, and Operations teams to consolidate product feature requirements and support the development of data infrastructure.
  

• Use data-driven insights to adjust campaign strategies, improve performance, and align key stakeholders.
  

Experience/Qualifications: 

• At least 1 year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a related field.
  

• Bachelor’s degree or above, ideally in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.
  

• Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable business insights.
  

• Proficiency in Excel is required; SQL and data visualisation tools would be highly beneficial.
  

• Strong cross-functional communication and stakeholder management skills.
  

• Ability to work effectively with Business Development, Product, Data, Engineering, and Operations teams.
  

• Self-motivated, adaptable, and comfortable working in a fast-paced, dynamic e-commerce environment.