Media Manager - Remote Latam
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AI Summary
Location: Remote | LATAM
Employment Type: Full-Time
About the Company
We are a fast-growing pediatric respiratory care brand best known for our hospital-grade health products built for families. Selling across DTC, Amazon, Target, Walmart, and TikTok Shop, we are rapidly expanding our core consumer product suite.
The Role
We are seeking a hands-on Media Manager to own day-to-day performance across our paid media portfolio: Google (Search & Shopping), Meta (Facebook/Instagram), Target Roundel retail media, and emerging channels like TikTok, Reddit, and Pinterest. This is a builder’s role, not an oversight role—you will be in-platform daily, managing an annual media budget of $600K+ (highly seasonal around cold/flu season, Prime Day, and back-to-school).
Reporting directly to the CCO, you will be the primary owner of campaign execution, budget pacing, creative testing, and performance reporting across all paid channels.
What You'll Own
Hourly / Real-Time Operations
Monitor all active platforms for spend anomalies.
Respond immediately to ad account rejections, disapprovals, or billing issues.
Daily Optimization
Adjust budgets (typically 10–15% swings) and bids based on pacing, CPA, and ROAS signals.
Run daily budget pacing checks across all channels to align spend with monthly targets.
Weekly Execution
Deliver week-over-week performance tracking (spend, conversion, CPA pacing) vs. targets.
Execute off-platform test roadmaps (landing page tests, offer tests).
Audit creative performance, launch new creative concepts, and scale winning assets.
Launch and pause in-platform tests (audience, creative, bid, or structural).
Monthly & Strategic Ownership
Deliver MoM performance analyses and run long-term trend analysis on key metrics (FTIR, CPM, CPC, CR).
Manage cross-channel attribution tracking and budget reallocation.
Evaluate and pilot new paid media channels with structured test-and-learn frameworks.
Partner with the CCO on quarterly budget planning and channel mix strategies as we scale toward $50M+ in revenue.
What You Bring
Required:
2–5+ years managing paid media in-house or agency-side, with direct hands-on experience in Google Ads (Search/Shopping) and Meta Ads Manager.
Demonstrated experience managing annual media budgets of $500K+.
Deep fluency with ROAS, CPA, CTR, CVR, CPM, and contribution-margin-aware decision-making.
Strong Excel/Google Sheets skills to build custom pacing and reporting views.
A disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise.
Preferred:
Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks.
Experience in DTC e-commerce (CPG, health, or parenting categories).
Familiarity with TikTok, Reddit, or Pinterest Ads.
Tech Stack: Google Ads, Meta Ads Manager, Target Roundel, GA4, Google Sheets, Asana.
Join Us and Enjoy These Perks!
Competitive Salary: Earn a USD salary that matches your skills and experience.
Paid Time Off: Generous PTO to support your work-life balance and recharge.
Health Insurance Subsidy: Financial assistance to support your healthcare coverage.
Annual Salary Reviews: Structured annual evaluations to recognize and reward performance.
Paid Training & Certifications: Continuous support for professional growth and upskilling.
Ready to put your puzzle-solving skills to the test? Join our team today!
LinkedIn: Puzzle
Instagram: @puzzle.tech_
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