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AI Summary
Plan, negotiate, and optimize YouTube influencer media campaigns to drive client results. Manage day-to-day execution, monitor performance against KPIs, and maintain strong relationships with talent and networks.
About the role
As a YouTube Media Buyer at Oxford Road, you plan, negotiate, buy, and optimize YouTube influencer media campaigns that drive results for our clients. You lead execution on your accounts with senior oversight, collaborate across internal teams and vendor partners, and are accountable for the quality and defensibility of every recommendation that leaves your hands.
What you'll do
Media Planning & Buying
- Develop client-focused media plans with full rationale — rate, timing, placement, and strategic fit.
- Check prior pitches and run history before building a plan
- Champion cost-efficiency in every negotiation; we view initial rates as a starting point, not a final answer.
- Verify channel activity, content fit, and view accuracy
- Maintain a rolling pipeline of proposals and manage budgets alongside the client services team
Campaign Execution & Optimization
- Lead day-to-day execution on campaigns with senior oversight
- Monitor and analyze performance against client KPIs; implement real-time optimizations
- Address ad hoc client requests to support strategy and evolving needs
- Assist with invoice reconciliation and resolution for delivery or billing discrepancies
Vendor & Partner Relations
- Build and maintain strong relationships with networks and talent
- Play an essential role in negotiating agency-wide partnership deals
Qualifications
- Proven experience in media planning and buying, preferably in the influencer or YouTube advertising space
- Strong negotiation instincts; you view rates as starting points, not ceilings.
- An analytical mindset with the ability to interpret data and optimize accordingly
- Strong communication skills; you can confidently defend every plan detail.
- Detail-oriented and organized, able to manage multiple accounts in a fast-paced environment
- Ambition to master the YouTube landscape and define the future of creator-led media.
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