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About the Role
Our client is a growing boutique fitness business in California approaching $1M in revenue. As they scale, they need a skilled Media Buyer who can own our paid ad strategy end-to-end across Google and Meta, while also supporting local visibility through SEO. This is a hands-on role for someone who can build, optimize, and report on campaigns that drive real results.
What You'll Do
- Manage and optimize Meta Ads campaigns, including budget allocation and bidding strategy
- Set up and maintain conversion tracking via Meta Pixel, Google Ads, GA4, and Google Tag Manager
- Optimize our Google Business Profile and support local SEO efforts
- Write compelling ad copy tailored to our audience (adults 30+)
- Build and manage retargeting and lookalike audiences on Meta
- Deliver clear performance reports with ROAS analysis and actionable insights
Requirements
- Proven experience managing Google and Meta ad campaigns for US-based businesses
- Hands-on proficiency with Meta Pixel, Google Ads conversion tracking, GA4, and GTM (required)
- Experience with local SEO and Google Business Profile optimization
- Strong copywriting skills for paid ads
- Ability to build retargeting and lookalike audiences on Meta
- Clear written communication in English
- Experience working with service businesses or fitness/wellness brands is a plus
Benefits
- Remote Working for US Company
- Exposure to new technology & trend
- Competitive Salary
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