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Role Overview:
We’re seeking a strategic, highly proactive B2B Media Buyer to launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple offers, including YouTube growth services, affiliate products, and digital courses.
This role is ideal for a creative, data-driven marketer who goes beyond traditional media buying. You should be comfortable taking initiative, developing unconventional growth ideas, testing new acquisition strategies, and using out-of-the-box thinking to identify opportunities that drive measurable results.
Key Responsibilities
- Launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple B2B and digital offers.
- Test and scale winning creatives, audiences, ad angles, hooks, offers, and funnels.
- Partner closely with the founder to develop compelling messaging, campaign concepts, and offer positioning.
- Apply guerrilla marketing and unconventional growth strategies to identify new customer-acquisition opportunities.
- Proactively bring new campaign ideas, testing opportunities, and strategic recommendations rather than relying solely on direction.
- Monitor and optimize key performance metrics, including CPA, ROAS, CTR, conversion rates, and customer acquisition costs.
- Support growth initiatives for YouTube-related products, affiliate offers, coaching and consulting programs, and online courses.
- Manage multiple campaigns and offers simultaneously while maintaining strong performance and attention to detail.
- Analyze campaign performance, identify trends and opportunities, and provide clear, actionable recommendations.
- Collaborate with creative and marketing teams to continuously improve ad performance and campaign outcomes.
Requirements
- Proven experience managing and scaling Facebook/Meta advertising campaigns.
- Strong background in direct-response marketing, performance marketing, and paid customer acquisition.
- Experience running paid media campaigns for coaches, consultants, online education businesses, digital products, or online courses.
- Demonstrated ability to test and scale creatives, audiences, offers, funnels, and messaging.
- Experience with affiliate marketing campaigns is highly preferred.
- Strong understanding of conversion-focused marketing and customer psychology.
- Highly proactive, resourceful, and comfortable taking ownership without requiring constant direction.
- Creative and strategic thinker with the ability to develop unconventional, guerrilla-style marketing ideas.
- Ability to think outside the box and identify growth opportunities beyond standard paid-media tactics.
- Strong analytical skills and a data-driven approach to campaign optimization.
- Ability to manage multiple offers, campaigns, and priorities simultaneously.
- Experience in the YouTube, creator economy, coaching, consulting, or online education space
- Excellent communication skills and the ability to collaborate directly with founders and cross-functional teams.
Benefits
- Remote Working for US Company
- Competitive Salary
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