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Media Buyer (Facebook Ads)

Posted a day ago
2-5 years experience
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AI Summary

The Media Buyer will plan, execute, and scale high-performing Facebook ad campaigns while managing budgets to achieve core business objectives. They will also collaborate with creative teams to iterate on ad concepts and provide data-backed insights to stakeholders.

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

We are seeking a results-driven Facebook Media Buyer with a strong background in performance marketing. The ideal candidate thrives on data, knows how to scale campaigns profitably, and seamlessly bridges the gap between numbers and creative execution. If you master audience segmentation, love testing new approaches, and can efficiently manage budgets to hit core KPIs, we would love to have you on our team.

Key Responsibilities:

  • Campaign Management: Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives.

  • Audience Targeting & Segmentation: Leverage Facebook's full audience toolkit to build, test, and optimize highly targeted segments based on demographics, user behavior, and custom/lookalike data.

  • Optimization & Performance Analysis: Continuously track key performance metrics (CPC, CPM, CPA, ROAS, Retention) and optimize campaign settings and budget allocation to hit efficiency goals.

  • Creative & Copy Collaboration: Partner closely with creative and copy teams to ideate, brief, test, and iterate on high-converting ad concepts.

  • Budget Management: Oversee campaign budgets with a high degree of precision, ensuring optimal spend distribution and maximum ROI without overspending.

  • Reporting & Insights: Prepare regular performance reports and deliver actionable, data-backed insights and growth recommendations to stakeholders.

Requirements & Qualifications:

  • Proven Experience: Successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment.

  • Analytical Mindset: Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention) paired with advanced skills in Excel / Google Sheets.

  • Technical Stack: Proficient with Meta Ads Manager, Facebook Pixel setup, Conversions API (CAPI), and web analytics platforms (Google Analytics).

  • Data-Driven Creativity: Ability to turn campaign performance data into actionable creative briefs and winning hooks.

  • Soft Skills: High self-discipline, meticulous attention to budget allocation, and strong collaborative skills for cross-team alignment.

Additional Information

Our Benefit Cafeteria is Packed with Goodies:

  • Children Allowance

  • Mental Health Support

  • Sport Activities

  • Language Courses

  • Automotive Services

  • Veterinary Services

  • Home Office Setup Assistance

  • Dental Services

  • Books and Stationery

  • Training Compensation

  • And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.

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