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AI Summary
Media Buyer Executive
Location: Flexible
Type: Full-time
Overview
An execution-focused role responsible for building, launching, QA’ing, and optimising paid media campaigns across Programmatic (DSPs), Meta, and Google PPC. The ideal candidate has 1–2 years’ hands-on experience, strong attention to detail.
Key Responsibilities
Media Strategy Development
- Translate the channel strategy provided by the Head of Media into executable campaign plans (audiences, bids, budgets, formats) per GEO/brand.
- Propose small, data-backed test ideas (creatives, placements, keywords) aligned to quarterly objectives.
Campaign Management
- Build and launch campaigns/ad sets; apply naming conventions, UTM hygiene, and destination checks.
- Traffick creatives (static/HTML5/short video); implement allow/block lists, frequency caps, and brand-safety presets.
- Monitor daily pacing vs. plan; execute optimizations (bids/budgets, negatives, placements) under clear guardrails.
Vendor and Partner Management
- Coordinate with DSP reps/support on trafficking issues as delegated; raise tickets and document resolutions.
- Collaborate with creative partners to ensure spec-correct assets and timely rotations.
Performance Analysis and Reporting
- Oversee daily/weekly performance sheets and dashboards; highlight anomalies and “next actions.”
- Verify S2S postbacks, click IDs, and CAPI/Enhanced Conversions status with seniors; log fixes.
Brand Management
- Enforce platform policies, age-gating, disclaimers, and landing-page/domain hygiene.
- Proactively flag any compliance risks (ad rejections, policy warnings) for swift remediation.
Qualifications
Experience
- Minimum 1–2 years hands-on in paid media operations (agency or in-house).
Skills and Competencies
- Strong execution discipline, QA mindset, and spreadsheet skills (pivots/LOOKUPs).
- Clear written communication and reliable stakeholder updates.
Preferred Qualifications
- Meta, Google Ads, Basic of Voluum/Keitaro/Binom, GA4/Looker, and affiliate backends (e.g., Affilka).
Location
Remote
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Experienced
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