Media Buyer (Dealer Growth Strategist)
Posted 2 hours ago
Worldwide
⭐
2-5 years experience
Please mention DailyRemote when applying
AI Summary
The Dealer Growth Strategist identifies and fixes bottlenecks across the full sales funnel to help dealerships increase car sales. This includes diagnosing issues in traffic quality, website conversion, and CRM follow-up while acting as a strategic growth partner.
This is a remote position.
Purpose
The Dealer Growth Strategist (DGS) owns the outcome:
Help dealerships sell more cars by identifying and fixing bottlenecks across the full system.
This role is not limited to advertising performance.
The DGS is responsible for diagnosing issues and driving improvements across:
- Traffic quality
- Website conversion
- CRM follow-up
- Appointment rates
- Show rates
- Sales process
- Attribution and reporting
The DGS acts as the dealership’s strategic growth partner and accountability lead.
Core Responsibilities
1. Bottleneck Diagnosis (Primary Responsibility)
Identify what is limiting dealership growth and performance.
Analyze:
- Lead quality
- VDP conversion rates
- CRM response times
- Appointment rates
- Show rates
- Close rates
- Inventory challenges
- Attribution clarity
Determine the highest-impact opportunities to improve sales performance.
2. Full-Funnel Performance Ownership
Own dealership performance from:
Own dealership performance from:
Traffic → Lead → Appointment → Show → Sold
Focus on:
- Cost per car sold
- Conversion efficiency
- Overall dealership growth
3. Growth Strategy & Execution
Create and lead actionable growth plans for assigned dealerships.
Responsibilities include:
- Prioritizing highest-impact changes
- Coordinating implementation across teams
- Driving weekly optimization cycles
- Monitoring performance and adjusting quickly
4. Client Leadership & Accountability
Lead dealership conversations with confidence and data.
Responsibilities:
- Communicate strategic direction clearly
- Challenge assumptions when needed
- Hold clients accountable to agreed actions
- Position Fountain Forward as the expert partner
5. Data & Insight Utilization
Use data to drive decisions and recommendations.
Leverage:
- Analytics Edge AI
- Portal 2.0
- Attribution tools
- CRM reporting
- Call tracking
- Benchmark reporting
Translate insights into clear action items.
6. Cross-Team Collaboration
Work closely with:
- Director of Growth Systems (Ads Director)
- Analytics
- Creative
- SEO
- FFU / Sales Training
- Tech & Innovation
Ensure all departments are aligned around dealership growth goals.
7. Churn Prevention
Identify churn risks early and take corrective action.
Focus on:
- Client communication consistency
- Performance transparency
- Problem resolution speed
- Identifying operational bottlenecks limiting results
Key Performance Indicators (KPIs)
- Cost per car sold
- Lead → Appointment rate
- Appointment → Show rate
- Show → Sold rate
- % of accounts above ideal benchmarks
- Client retention rate
- Churn-risk percentage
Operational KPIs
- Speed to diagnose issues
- Speed to implement improvements
- Client communication consistency
- Task timeliness ≥85%
- Accuracy ≥80%
Requirements
Required Skills & Qualifications
- Strong systems-thinking ability
- Analytical and data-driven mindset
- Understanding of dealership operations and sales process
- Experience in:
- Paid media
- CRM processes
- Conversion optimization
- Attribution/reporting
- Strong communication and leadership skills
- Ability to challenge assumptions professionally
- High accountability and problem-solving ability
Success Profile
A successful Dealer Growth Strategist:
- Thinks in systems, not channels
- Focuses on root causes, not symptoms
- Uses testing and iteration instead of guessing
- Communicates directly and confidently
- Moves quickly and prioritizes impact
- Creates accountability internally and externally
Benefits
The Perks!
- Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
- Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
- Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
- Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
- Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
- Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
- Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
- Paid Referral Program: Earn rewards for referring great talent to join our team!
- Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.
How We Work
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
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