Marketplace PPC Specialist

Job title: Marketplace PPC Specialist

Employment Type: Full Time - Remote with Philippine Employment Benefits (Health Care, Social Security Contribution, Paid Leave, 13-Month, etc.)

Job Description

How you'll make an impact?

As a Marketplace PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns across Amazon, Walmart, Wayfair, and Target, for our client, a U.S.-based sleep and wellness brand. Your role will be critical in ensuring campaign accuracy, maximizing ad spend efficiency, and providing clear, data-backed reporting that the client can trust and act on. This role directly impacts revenue growth and marketplace visibility.

We are looking for a detail-oriented and results-driven Marketplace PPC Specialist to own Amazon PPC end-to-end, support performance across additional platforms, and provide reporting with clear insights and action plans. Success in this role requires strong Amazon Ads expertise, analytical discipline, and proactive communication to consistently drive high ROAS, efficient ACoS, and scalable growth.

Key Responsibilities:

Amazon PPC Management (Primary Focus)

• Build, manage, and continuously optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
• Own keyword strategy: research, harvesting, and negative keyword management
• Manage bid strategy (auto and manual campaigns) budget allocation and campaign structure across all ASINs and product lines
• Monitor and improve key metrics: ACoS, TACoS, ROAS, CTR, CVR
• Conduct weekly audit of campaign performance and implement strategic fixes proactively
• Identify scaling opportunities and present clear, data-backed recommendations to the team

Amazon SEO, Keyword Ranking & Measurement

• Own and drive organic keyword ranking strategy for priority ASINs — identifying high-value keywords to rank for and coordinating PPC investment to accelerate and defend organic positions
• Monitor organic rank movement weekly using third-party tools (Helium 10, Jungle Scout, or equivalent) and report on ranking progress alongside TACoS trends
• Leverage Search Query Performance (SQP) reports and Brand Analytics to identify keyword opportunities, assess Share of Voice, and refine targeting for maximum organic and paid visibility
• Track and report on key SEO performance indicators including organic rank position, indexed keywords, click share, and estimated organic traffic contribution per ASIN
• Coordinate with the catalog and content team to ensure listing optimization (titles, bullets, backend keywords, A+ content) supports ranking goals and aligns with PPC targeting strategy

Multi-Marketplace Advertising (Secondary Focus)

• Manage and optimize PPC campaigns on Walmart Advertising, Wayfair Sponsored Products, and Target Roundel
• Adapt Amazon PPC strategy to the unique targeting and bidding systems of each additional marketplace
• Track blended performance across all platforms and report on channel-level efficiency

Analytics, Reporting & Communication

• Produce weekly performance reports with accurate data, actionable insights, and a clear game plan
• Identify when campaigns are underperforming and come to meetings already prepared with a recovery strategy
• Maintain organized campaign documentation and ad account structures for full transparency

Required Experience:

• Minimum 3 years of hands-on Amazon PPC management, with direct ownership of campaign performance
• Proven experience managing Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns end-to-end
• Strong command of Amazon Ads console including bulk operations, campaign manager, and search term reports
• Demonstrated ability to manage accounts with significant ad spend
• Experience in eCommerce and consumer goods, home & wellness, sleep products, or adjacent niches preferred
• Experience with third-party analytics or PPC management tools (Helium 10, Jungle Scout, Scale Insights, Perpetua, etc.)
• Fluent in English; written and verbal communication must be clear, professional, and client-ready

Preferred Qualifications:

• Experience managing PPC campaigns on Walmart Advertising, Wayfair Sponsored Products, or Target Roundel
• Familiarity with Amazon Attribution and external traffic tracking tools
• Experience working in a DTC brand environment or replacing an agency with in-house operations

What You'll Bring to the Team:

• Ownership mindset. Treating the ad account as if it were your own business, not just a task list
• Accuracy above all else. Reports are correct, your numbers and data are verified.
• Proactive communication and adaptability across platforms.
• Analytical discipline. Making decisions based on data.

Schedule & Location Setup

Location: Fully Remote

Schedule: Monday to Friday, 9:00 AM – 6:00 PM EDT (1-hour lunch break); 9:00 PM – 6:00 AM PH time

Benefits: Health Care, Social Security Contribution, Paid Leave, 13-Month, etc.