Marketing Technology & Operations Manager

Responsibilities

The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and aligned to business outcomes.  This role manages marketing technology and tracking across digital, telephony, and CRM platforms, supporting data integrity, enabling analytics, and driving clear visibility into performance to optimize enrollment growth and marketing investment.  Through strong technical expertise and operational discipline, this role enables the marketing team to execute efficiently, translating strategy into effective systems, workflows, and actionable insights.

Essential Functions & Responsibilities

Functional Category: Marketing Technology & Data Architecture

Estimated % of Time: 30%

• Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
• Maintain, improve and scale data architecture supporting campaign tracking, source attribution, and reporting accuracy
• Ensure system integration across digital, telephony, CRM, and reporting platforms to enable consistent data flow and visibility
• Work with agency partners to ensure media data integrity
• Identify and implement improvements in system connectivity, automation, and scalability

Functional Category: Attribution, Tracking & Analytics

Estimated % of Time: 30%

• Own the marketing tracking framework, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness
• Analyze campaign performance, conversion pathways, and user behavior using tools such as Google Analytics and BI platforms

Functional Category: Reporting & Performance Insights

Estimated % of Time: 15%

• Develop reporting dashboards providing visibility into campaign performance, attribution, and lead sources
• Ensure data accuracy, governance, and consistency across all reporting outputs
• Interpret the data to make recommendations to support marketing optimization and strategic decision-making

Functional Category: Asset Management, Updates & Governance

Estimated % of Time: 15%

• Lead governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
• Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
• Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
• Creating trackable QR codes and phone numbers to support sales team and marketing initiatives.

Functional Category: Operational Enablement & Execution Support

Estimated % of Time: 10%

• Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers

Travel Requirements

Minimal travel, with occasional travel as needed

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles
• Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot)
• Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot)
• Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI
• Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams)
• Experience with call tracking platforms, IVR systems, and telephony infrastructure
• Strong analytical skills with ability to translate complex data into actionable insights
• Experience working cross-functionally with Sales, RevOps, IT, and Finance

Preferred

• Experience in healthcare, value-based care, or highly regulated environments
• Experience with CRM platforms and data integration across marketing and sales systems
• Experience in consumer-facing and multi-location
• Experience with digital asset management platforms and marketing governance processes
• Experience supporting multi-channel campaigns (digital, offline, and call-driven)
• Experience building reporting frameworks and working with BI tools (Power BI, Tableau)

InnovAge Service Standards Requirements

Safety

• Safety- Maintains a safe work place. Reports all unsafe work conditions to supervisor and/or Safety & Loss Control Manager and works in conjunction with supervisor, Safety & Loss Control Manager, and staff to correct unsafe work conditions. Follows and enforces all safety policies.

Accountability

• Commitment – Commits to his/her job and to the success of the company. Continuously puts forth the effort to achieve goals and continuous quality improvement. Degree to which employee goes the extra step to ensure job/task completion. Takes initiative to offer ideas to improve processes or results.
• Cooperativeness – Consistently supports management decisions as demonstrated by his/her actions. Demonstrates a “can do” attitude by responding positively to instructions. Follows instructions and works harmoniously with others to complete the job or task.
• Attendance – Meets or exceeds punctuality and attendance expectations/requirements. Faithfully reports to work and conforms to scheduled work hours. When necessitated, follows call-in procedures and informs others of absences.

Caring

• Customer Service - Embraces the organization's commitment to internal and external customer service and demonstrates a customer-centric approach when interacting with co-workers, participants, clients, and all other business contacts.
• Confidentiality – Maintains confidentiality of employee, participant, and client data/information, and any other sensitive organization information as appropriate.

Integrity

• Adherence to Company Policy – Follows and enforces guidelines as established by policies. Conforms to company and job standards and requirements. Shows respect for others. Acts in the best interests of the company at all times. Serves as an example for others. Conducts business in an ethical fashion.
• Reliability – Completes responsibilities with minimal direct supervision. Follows through with assigned jobs and tasks all the way through completion. Puts forth the effort to achieve goals and objectives under varying circumstances.
• Alignment with Company Goals & Objectives – Supports the organization’s mission, vision, and values and holding self-accountable for applying these principles daily and personally living them when working with co‑workers, participants, clients, and all other business contacts.

Quality

• Quantity of Work / Productivity – Produces at a high volume. Always puts forth the effort to maximize productivity. Meets or exceeds established work deadlines. Engages in a productive work effort whenever possible. Meets goals and objectives.
• Quality of Work – Produces work that is accurate and reliable. Accomplishes work quickly and efficiently. Works in a thorough and organized manner while minimizing down time. Results are consistently within acceptable quality standards.
• Job Knowledge – Demonstrates a thorough understanding of his/her job processes and procedures. Integrates knowledge to efficiently accomplish job requirements. Efficiently uses resources (including staff and management) to obtain additional knowledge. 
• Communication – Exhibits good interpersonal skills. Develops and fosters professional relationships with co-workers, participants, clients, and vendors. Keeps others informed as directed by operational demands and need-to-know. Keeps self informed of announcement made via established company venues

Benefits

InnovAge is dedicated to empowering seniors to live independently, allowing them to age in their own homes and communities safely. InnovAge offers an alternative to nursing homes through its Program of All-inclusive Care for the Elderly (PACE), which provides enrolled seniors with customized healthcare and social support at PACE Adult Day Health Centers. These centers are staffed by medical professionals who are committed to creating personalized care plans for each participant. At InnovAge, our team members are our greatest asset and have a significant impact on the lives of our participants every day. When you join InnovAge, you'll work alongside talented, respectful, and passionate colleagues within a patient-centered care model.

InnovAge is committed to equal opportunity and affirmative action, and we strive to create a diverse and inclusive workplace. We consider all qualified candidates for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, pregnancy, or any other protected status. Salaries are determined by various factors such as qualifications, experience, and location, and do not include potential bonuses or benefits. Our extensive benefits package includes medical/dental/vision insurance, short and long-term disability, life insurance and AD&D, supplemental life insurance, flexible spending accounts, 401(k) savings, paid time off, and company-paid holidays.

Applicants are considered until the position is filled.

Posted Pay Range

Additional Information

Compensation Disclaimer

The pay may vary depending on job related factors, such as work location, experience, knowledge, skills, education, certifications, training and internal equity.  InnovAge offers a comprehensive benefits package, which includes medical, dental, vision, 401(k) plan with company match, short and long-term disability, life insurance, supplemental life insurance, ADD, flexible spending account, paid time off and company paid holidays.

Attention Florida ApplicantsThis position requires a background screening through the Florida Care Provider Background Screening Clearinghouse.For more information, please visit the Clearinghouse Education and Awareness website:  https://info.flclearinghouse.com

Agency Disclaimer

InnovAge will not accept unsolicited resumes from search firms for this employment opportunity. Regardless of past practices, all candidates/resumes submitted by search firms to InnovAge by any means without a valid written search agreement in place for that position will be deemed the property of InnovAge and no fee will be paid in the event such candidate is hired by InnovAge.

Fraud Disclaimer

InnovAge is committed to maintaining a safe, transparent, and respectful hiring process for all candidates.

Please be aware that all legitimate email communication regarding InnovAge job opportunities will come exclusively from an email address ending in @innovage.com. 

At no point in our hiring process will InnovAge:

• Request payment from candidates for equipment, background checks, onboarding, training, or any other employment‑related purpose
• Ask for financial information (such as bank account details) before a formal offer and onboarding process is completed through our official systems

If you receive a message claiming to represent InnovAge that does not align with the above, it may be fraudulent. We encourage you to exercise caution and refrain from engaging or sharing personal information.

If you believe you have been contacted by someone misrepresenting InnovAge, please report the activity to HRAnswers@innovage.com or apply directly through our official career site to ensure the opportunity is legitimate.

Your trust matters to us, and we appreciate your interest in joining InnovAge.