Marketing Technology Content Strategist (Hybrid)

Location: Austin, TexasJob Type: ContractCompensation Range: $48.75 - 53.75 per hourWe are seeking a Content Strategist to play a critical role in Project Moonshot, driving our transformation from traditional page-based content to structured, modular, AI-ready content. In this role, you will partner across content, marketing, and technology teams to define, design, and operationalize content structures, models, and governance frameworks that power scalable digital experiences.Your focus will be on enabling content to be highly findable, reusable, personalized, and optimized for AI-driven experiences and its associated platforms. This work directly supports the Content Structure & Enablement workstream within the Moonshot project, ensuring our enterprise content is engineered to meet both immediate redesign needs and future AI use cases. Responsibilities:As part of the Moonshot Site Rebuild, this role will:Help transition from unstructured, page-based content to structured content models.Establish the foundational content layer required for AI-powered experiences, search, and personalization.Enable content owners and marketers with clear frameworks, tools, and training to operate in a new model.Drive alignment between content strategy, UX, and technology implementation.Content Structure & ModelingDesign and implement structured content models aligned to Moonshot templates and content types.Translate business and UX requirements into modular content components, schemas, and metadata models.Help define content relationships, taxonomy, and controlled vocabularies to support discoverability and reuse.Partner with CMS and engineering teams to ensure models are system-ready and scalable.AI-Ready Content Enablement.Ensure content is structured to support:o AI-driven search and retrieval (RAG, semantic search).o Personalization and segmentation.o Content automation and reuseHelp define metadata and tagging strategies that improve AI understanding and output quality.Partner with AI/LLM stakeholders to align content structures with LLM and downstream AI use cases.Identify opportunities to optimize existing content for AI consumption and generation.Enablement & AdoptionDevelop and deliver clear guidance, documentation, and playbooks for content creators.Translate complex concepts (structured content, metadata, AI readiness) into practical workflows.Facilitate working sessions with content owners and marketers to drive adoption.Support change management efforts to shift from waterfall content models to iterative, modular workflows.Governance & OperationalizationHelp operationalize and reinforce content governance standards across the content ecosystem.Define rules for:o Content creation and assemblyo Metadata applicationo QA and publishing workflowsPartner with cross-functional teams (UX, Design Systems, Tech) to ensure consistent implementation.Contribute to a scalable content operating model for post-launch sustainability. Qualifications:Structured Content ExpertiseProven experience in content modeling, taxonomy, and metadata design at scale.Deep understanding of modular content systems and headless CMS environments.AI & Emerging Technology AcumenDeep knowledge of how content powers:o Large Language Models (LLMs).o Semantic search / vector-based retrieval.o AI-driven personalization.Ability to translate AI requirements into practical content structure decisions.Experience optimizing content for machine readability and automation.Strategic ThinkingAbility to connect content decisions to business outcomes (conversion, engagement, speed, compliance).Systems thinker who can design end-to-end content ecosystems.Cross-Functional Leadership.Strong communicator across marketing, UX, and engineering teams.Ability to bridge strategy and execution and drive alignment.Required Experience:5+ years in content strategy, content architecture, or content engineering.Hands-on experience with:o Content modeling and structured content implementations.o CMS platforms and digital experience ecosystems.o Taxonomy, metadata, and content governance frameworks.Experience supporting large-scale site rebuilds or digital transformation programs.Direct experience with AI-enabled content, search, or personalization systems.Preferred:Experience in financial services or highly regulated industries.Familiarity with design systems and component-driven UX models.Experience contributing to content migration at enterprise scale.JOBID: 53 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.