Marketing Systems Specialist

Who We Are

With a comprehensive lineup of Vehicle Protection plans, Sonsio offers industry-leading programs that cover Tire Road Hazard Protection, Appearance, Parts & Labor Warranties, Mechanical Advisory, and other critical consumer services. These benefits provide vehicle owners with affordable and valuable coverages to keep their vehicles on the road safely, and also maximize the resale value by keeping the appearance of their vehicles like-new.

Sonsio Vehicle Protection is committed to innovation and excellent customer service. Since our inception in 1984, Sonsio has been a leader in the automotive industry—serving more than 74,000 dealerships, F&I service providers, manufacturers, insurance companies, parts suppliers, retail chains, and many independent retailers across all 50 states, Canada, and Puerto Rico.

We understand the challenges and complexities that our partners face when it comes to offering vehicle protection plans. There is no one-size-fits-all. Every business we help is different and has their own set of challenges. That’s why, when you partner with Sonsio, we work with you to provide a custom solution designed to improve customer acquisition and retention and increase profitability.

And when it comes to managing claims, you don’t have the time or resources to worry about the headaches. Sonsio provides end-to-end support and decades of expertise to give customers the highest quality services with a world-class customer experience.

Base Pay Range:

SONSIO

POSITION DESCRIPTION

Title:                Marketing Systems Specialist            

Reports To:     Director, Marketing     

FLSA Status:   Non-Exempt

Date Created:  06/12/2026            

The Marketing Systems Specialist supports the execution, administration, and optimization of marketing campaigns, customer communications, and marketing technology platforms. This role serves as the primary day-to-day support resource for Salesforce Marketing Cloud and related marketing systems, helping ensure campaigns are executed effectively, data remains accurate, and reporting is available to support business decisions.

Working closely with Marketing, Sales, IT, and Business Intelligence teams, the Marketing Systems Specialist owns campaign deployment, lead management processes, CRM administration, reporting, and user support while helping drive operational efficiency across the marketing function.

As a  Marketing Systems Specialist, your essential job functions will include the following:

Marketing Systems Administration

• Support the administration and day-to-day operation of Salesforce Marketing Cloud, Salesforce CRM, and related marketing platforms.
• Manage campaign setup, audience lists, workflows, customer journeys, and email deployment.
• Assist with user access, system maintenance, documentation, and process management.
• Support testing, troubleshooting, and implementation of system enhancements.

Campaign Execution

• Build, launch, and monitor marketing campaigns across email, CRM, and digital channels.
• Coordinate campaign assets, audience segmentation, scheduling, and deployment.
• Collaborate with marketing team members to ensure campaigns are executed accurately and on schedule.
• Monitor campaign performance and recommend optimization opportunities.

Data Management & Reporting

• Maintain data quality and assist with list management, segmentation, and CRM updates.
• Generate routine reports and dashboards related to campaign performance, lead activity, and marketing effectiveness.
• Support data validation and quality assurance efforts across marketing systems.
• Track key marketing metrics and performance indicators.

Sales & Lead Management Support

• Support lead routing, lead assignment, and lead management processes within Salesforce.
• Partner with Sales and Marketing to ensure timely processing and tracking of leads.
• Assist with maintaining lead scoring and workflow automation processes.

Training & User Support

• Provide day-to-day support for Marketing and Sales users of marketing systems and CRM tools.
• Create and maintain user documentation, training materials, and process guides.
• Promote best practices for system usage and data management.

Process Improvement

• Identify opportunities to improve marketing workflows and reduce manual processes.
• Assist with implementation of marketing automation initiatives and process enhancements.
• Support special projects related to CRM, marketing technology, and reporting.

Other Duties as Assigned

Position Requirements

• Bachelor's degree in Marketing, Business, Communications, Info Systems, or a related field.
• 1+ years of experience in marketing coordination, marketing operations, CRM administration, or a related role.
• Experience using CRM or marketing automation platforms such as Salesforce, Marketing Cloud, HubSpot, Pardot, or similar systems.
• Strong attention to detail and organizational skills.
• Proficiency in Microsoft Office, particularly Excel.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong communication and collaboration skills.
• Salesforce Administrator Certification or willingness to obtain certification
  within the first year of employment preferred.
• Experience with Salesforce CRM or Salesforce Marketing Cloud.
• Experience creating reports and dashboards.
• Understanding of marketing automation and lead management processes.
• Experience supporting digital marketing campaigns and email marketing programs.

Competencies Required

• Attention to Detail
• Critical Thinking
• Diagnostic Skills
• Communication
• Collaboration
• Workflow Optimization
• Project Management
• Functional Expertise

Physical Job Requirements

• Continuous viewing from and inputting data to a computer screen.
• Sitting for long periods of time.

Drug Policy

• Sonsio is a drug-free environment.  All applicants being considered for employment must pass a pre-employment background check, drug screening before beginning work.

This position is targeted to be closed on:

Why Sonsio: An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people. The compensation offered for this position will depend on qualifications, experience, and geographic location. The total compensation package may also include commission, bonus or profit sharing. We offer a competitive & comprehensive benefit package including: paid time off, medical, dental, vision, and 401k match (50% on the dollar up to 7% of employee contribution). For more information on our benefit offerings, please visit our Dealer Tire Family of Companies Benefits Highlights Booklet.

EOE Statement: Sonsio is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities. 

*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact Sonsio’s Human Resources Department to discuss your specific needs. Please feel free to contact us at 1-800-933-2537 x6550.