Marketing Strategist

RARE NECESSITY DIGITAL AGENCY

Account Strategist

Full-Time | W-2 | Remote | Reports to Pod Lead

ABOUT RNDA

Rare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for coaches, consultants, e-commerce brands, and local businesses. We run webinar launches, sales call funnels, product drops, and local lead generation campaigns. Our team operates in a pod model where small, cross-functional teams own their clients end to end.

THE ROLE

The Account Strategist is the marketing brain inside the pod. You develop the strategy for every client, direct what each specialist builds, and QA all deliverables for strategic alignment before anything reaches the client.

You don't execute the tactics yourself. You set the direction, write the briefs, review the work, and adjust the strategy based on performance data. The Pod Lead runs the client call. You present the strategy on that call. Together you make sure every client gets a plan that actually drives results.

WHAT YOU OWN

1. Marketing Strategy & Direction

• Develop the marketing strategy for every client in the pod
• Create launch briefs for each client (goals, audience, messaging, offer, timeline)
• Direct what each specialist builds: social direction, email direction, funnel direction, ad direction
• Adjust strategy based on performance data and market shifts
• Stay current on platform changes, trends, and best practices

2. Quality Assurance

• QA all deliverables for strategic alignment before Pod Lead sends to client
• Review social content, email copy, funnel builds, and ad creative against the brief
• Catch misalignment early so nothing goes to the client off-strategy

3. Performance & Growth

• Analyze performance data and present insights to the Pod Lead and client
• Set KPI targets in the launch brief and hold the team accountable to them
• Identify upsell and cross-sell opportunities (T1 to T2, add-on services)
• Attend client calls as strategic advisor (Pod Lead runs the call, you present the plan)

HOW THE WORK CHANGES BY POD TYPE

Your responsibilities shift depending on the type of clients in your pod:

Webinar / Sales Call Pod

• Build the full webinar/sales call funnel strategy: topic, hook, offer, pricing, bonuses
• Set registration targets, show-up rate goals, and conversion benchmarks
• Direct social promo cadence: what to post, when, what angle (countdown, testimonials, pain points)
• Direct email sequence strategy: reg confirmation, reminder series, replay, cart close, nurture
• Direct ad strategy: cold audience targeting, retargeting windows, budget allocation
• Write or direct webinar slide deck messaging and CTA flow
• Review webinar replay and recommend optimization (pacing, offer presentation, objection handling)
• Plan post-launch nurture and next launch timing

E-Commerce Pod

• Build product launch strategy: positioning, pricing, bundle offers, scarcity/urgency
• Direct catalog/collection strategy and product prioritization (hero products vs long tail)
• Set ROAS targets, AOV goals, and customer acquisition cost benchmarks
• Direct social strategy: product photography direction, UGC briefs, lifestyle content angles
• Direct email/SMS strategy: welcome flows, abandoned cart, post-purchase, win-back
• Direct ad strategy: catalog ads, dynamic retargeting, prospecting audiences, seasonal budgets
• Plan seasonal campaign calendar (Q4, BFCM, Valentine's, summer, back to school)
• Analyze customer LTV and repeat purchase patterns to inform retention strategy

Local Business Pod

• Build lead generation strategy: which services to promote, geographic targeting, offer/incentive
• Set CPL targets, appointment booking rate goals, and lead quality benchmarks
• Direct social strategy: community content, before/after, client testimonials, local events
• Direct landing page strategy: service-specific pages, location pages, offer pages
• Direct Google Ads strategy: search campaigns, local service ads, display retargeting
• Direct review/reputation strategy: when to ask, how to ask, where to respond
• Plan promotional calendar around local events, seasons, and business cycles
• Analyze lead-to-close rate and recommend offer or targeting adjustments

KEY OUTCOMES (How You're Measured)

• Every client has a documented launch strategy before any work begins
• All specialist work ties back to a strategic brief (no random content)
• Client KPIs trending in the right direction month over month
• Launch performance meets or exceeds benchmarks set in the brief
• Upsell recommendations presented to Pod Lead quarterly
• Zero deliverables go to client without strategic QA

QUALIFICATIONS

Required

• 3+ years in a marketing strategy role (strategist, marketing manager, or senior specialist)
• Deep understanding of digital marketing across channels: paid media, email, social, funnels
• Experience building marketing strategies and launch plans from scratch
• Strong analytical skills: comfortable reading data and adjusting strategy accordingly
• Excellent written communication (you'll be writing briefs, reviewing copy, directing messaging)
• Can manage multiple clients and keep each strategy distinct and on track

Preferred

• Experience at a digital marketing agency (especially a small/mid-size agency)
• Experience with webinar launches, sales call funnels, or e-commerce campaigns
• Familiarity with Meta Ads, Google Ads, Klaviyo, GoHighLevel, or Shopify
• Background in demand generation, growth marketing, or performance marketing
• Experience presenting strategy directly to clients

COMPENSATION & DETAILS

• Employment Type: Full-time, W-2
• Location: Remote (US-based)
• Schedule: Monday through Friday, remote with flexibility
• Reports To: Pod Lead

HOW TO APPLY

If this role sounds like you, reply to this email and let us know you're interested. We'll set up a quick call to walk through the details and see if it's a fit.