Marketing Strategist

What You'll Do

We’re looking for a motivated Marketing Strategist to support our sales and customer care teams within Principal’s Retirement & Income Solutions (RIS) business. In this role, you’ll help execute our B2B marketing strategy by coordinating initiatives, managing processes, and partnering with marketing segment leads to support the advisor and client experience.

 

If you thrive in a fast-paced environment, enjoy working on a variety of projects, and take pride in delivering polished, detail-oriented work, we’d love to have you on our team.

 

What You’ll Do

• Assist in the execution of B2B marketing campaigns and initiatives aligned to strategic priorities
• Partner with segment marketers to support program delivery and day-to-day marketing needs
• Manage Continuing Education program
• Manage and oversee the firm collateral approval process
• Elevate brand awareness by supporting awards program
• Support reporting needs to measure effectiveness and inform future efforts
• Contribute to ad hoc projects, helping the team stay agile and responsive
• Work closely with marketing, compliance and operations to support initiatives that enhance the client and sales experience.

Who You Are

• Bachelor's degree 
• 4+ years of related work experience helping to building strategic marketing programs that deliver strong results
• Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
• Solid strategic and critical thinking skills
• An a understanding of the competition, market opportunities and customer experience
• Experience partnering with or supporting a sales organization
• Ability to translate data analytics into results
• Outstanding organizational skills and the ability to manage multiple projects simultaneously

Preferred Skills that help you stand out

• Familiarity with financial services or retirement industry
• Ability to anticipate needs, problem- solve proactively and build strong internal relationships
• General understanding of Principal business, products and industry along with understanding or experience with identified audience

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$84600 - $150000 / year
Salary Details

The following locations are examples of market-specific salary ranges across different geographies. 

• Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
• Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
• Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
• Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $139,700 / year
• Los Angeles, CA / New York City, NY: $112,800 - $150,000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

6/5/2026

Most Recently Posted Date

6/5/2026

 

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.

LinkedIn Remote Hashtag

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