Marketing Specialist - GB Online

Marketing Specialist — GB Online

About the Role

Gracie Barra Online is Gracie Barra's direct-to-consumer subscription business, serving separate English and Portuguese storefronts. Because trial conversion is already strong, our priority is growing qualified demand — while protecting that conversion and increasing paid subscribers, both monthly and annual.

We're looking for a Marketing Specialist who is a hands-on growth operator: someone who can build acquisition funnels, run Uscreen segmentation and lifecycle campaigns, and independently design the Canva creative that brings those campaigns to life. This is not a general social media role, and it's not a role where finished artwork is handed to you — you build the campaign and the artwork behind it.

This role is ideal for someone who is equal parts strategic and hands-on: comfortable owning a full-funnel number, and just as comfortable opening Canva and producing the ad, email, or landing page that moves that number.

Your Mission

Build a reliable acquisition engine that creates more qualified demand for GB Online and converts that demand into paid, engaged, and retained subscribers across both storefronts — treating creative production, campaign execution, and lifecycle follow-through as one connected job, not separate tasks.

Key Responsibilities

• Build and manage acquisition funnels, landing pages, and campaigns for both the English and Portuguese storefronts, working to full month-specific trial goals.
• Protect and improve trial-to-paid conversion through Uscreen segmentation, automations, checkout messaging, and offer testing.
• Build onboarding, engagement, retention, win-back, and annual-plan upgrade campaigns entirely inside Uscreen.
• Independently create all day-to-day campaign artwork in Canva — ads, email graphics, landing pages, thumbnails, and promotional assets. There is no dedicated designer; finished artwork will not be supplied.
• Turn source video, images, and curriculum details from the Content Coordinator into finished, coordinated marketing campaigns.
• Maintain the storefront scorecard using Uscreen's dashboards and exports, and manage priorities, goals, and milestones in Ninety.io.
• Adapt (not just translate) campaigns, copy, and offers for the English and Portuguese audiences, tracking results separately by storefront and currency.

Requirements

Experience

• 2+ years of hands-on marketing experience in a digital subscription, membership, or D2C business, including funnel building, landing pages, and conversion optimization. Trial-based subscription experience is preferred.
• Direct experience with segmentation, campaign, lifecycle email, and push-notification tools; Uscreen experience is preferred.
• Demonstrated, portfolio-level experience independently designing marketing creative in Canva — this is required, not a nice-to-have, since there is no dedicated designer on the team.

Skills

• Clear, simple copywriting for email, landing pages, offers, and calls to action.
• Comfort with subscription metrics: trial cohorts, conversion rates, UTMs, and basic revenue math.
• Strong project management, QA, and organization across several simultaneous campaigns; Ninety.io experience preferred.
• Professional English communication required; professional working Portuguese strongly preferred.

Preferred

• Working knowledge of Jiu-Jitsu and the Gracie Barra Method; twice-weekly product immersion is expected where practical.

How Your Success Will Be Measured

KPI What It Tracks

Storefront trial goals

Trial conversion rate

Annual website acquisitions

All new subscription starts

New subscription revenue

Paid retention / voluntary churn

Execution reliability

The internal job description details full KPI definitions, targets, and reporting cadence.

Why Join GB Online

• Real ownership of the growth engine for a global subscription brand, with clear goals and a defined scorecard.
• Direct line of sight from your campaigns and creative work to subscriber growth and revenue.
• A role built for someone who wants to build things, test fast, and see their work drive real numbers.
• Be part of a mission-driven, globally respected Jiu-Jitsu organization.
  

***Please! Send us your resumé/curriculum and cover letter in English!