Marketing Project Manager

About Willow

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

Responsibilities

Project intake, scoping & execution: Serving as the entry point for Marketing initiatives, building project briefs from the ground up, identifying the right stakeholders, and driving timelines, dependencies, and deliverables across multiple teams.

Project management systems: Owning and architecting the systems used to manage Marketing work (ClickUp, Monday.com, Asana), including workflows, automations, intake systems, dashboards, and reporting.

AI, automation & agentic workflows: Leading the integration of AI agents and automation into Marketing operations, identifying opportunities, coordinating implementation, and driving adoption.

Resource coordination & prioritization: Maintaining visibility into what's coming into Marketing, ensuring requests are properly scoped, and surfacing capacity conflicts and bottlenecks early.

Cross-functional communication & alignment: Acting as a central liaison across Marketing functions and other departments, keeping stakeholders aligned and ensuring nothing falls through the cracks.

Operational infrastructure: Building scalable processes, documentation, and workflows that improve visibility, accountability, and execution speed.

Product launches & go-to-market: Owning Marketing-related launch timelines, deliverables, and coordination across Creative, Lifecycle, Ecommerce, Paid Media, and other teams.

Data visibility & decision making: Helping surface and communicate relevant Marketing data to support faster, more informed decisions.

Requirements

• 3-6+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles

• Experience working in a fast-paced startup, high-growth, or similarly dynamic environment

• Demonstrated experience taking cross-functional projects from early-stage concept or loosely defined request through scoping and execution

• Experience managing complex Marketing initiatives, stakeholders, timelines, dependencies, and deliverables simultaneously

• Advanced expertise in at least one major project management platform (ClickUp, Monday.com, Asana, or equivalent)

• Demonstrated experience architecting project management systems: workflows, automations, templates, intake processes, dependencies, dashboards, and reporting

• Experience implementing workflow automation and integrating tools across business processes

• Strong familiarity with AI tools, AI-enabled workflows, automation platforms, or agentic systems, with the ability to rapidly learn emerging technologies

• Experience facilitating the rollout and adoption of new systems, tools, and workflows across teams

• Strong familiarity with Marketing workflows across Creative, Paid Media, Lifecycle, Content, Web/Ecommerce, Affiliate, Brand, and Product Launches

• Comfortable building systems, templates, briefs, processes, and operational documentation from the ground up

• Comfortable working with Marketing performance data and reporting

• Strong written and verbal communication skills

• Strong judgment around prioritization, resource allocation, and escalation

• High level of ownership, accountability, and independent problem solving

Nice to Have

• Experience implementing agentic AI workflows or AI-powered operational systems

• Experience with automation and integration tools such as Zapier, Make, n8n, Workato, or similar platforms

• Experience connecting project management platforms with Slack, data sources, reporting tools, or other business systems

• Experience building sophisticated ClickUp, Monday.com, or Asana environments from the ground up

• Experience building Marketing intake, resource management, or operational systems from scratch

• Experience supporting complex cross-functional initiatives where requirements were not fully defined at the outset

• Experience supporting launch operations in fast-paced consumer brands

• Familiarity with Shopify, Lifecycle Marketing, Paid Media operations, or subscription businesses

• Experience working across highly collaborative, fast-moving teams with frequently evolving priorities

What’s in it for you?

• As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍