Marketing Project Manager

About Willow:

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:

This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization.

Responsibilities:

Own Cross-Functional Marketing Execution

• Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows

• Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously

• Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early

• Ensure teams stay aligned on priorities, deadlines, and next steps

• Help create visibility, documentation and accountability across the department

Build Operational Infrastructure

• Develop and improve marketing processes, systems, documentation, and workflows

• Create scalable operating procedures that improve visibility, accountability, and execution speed

• Help standardize how information is shared across the department

• Identify inefficiencies and implement smarter ways of working across teams and tools

Drive Communication & Alignment

• Act as a central communication liaison across the marketing department

• Help ensure leadership, stakeholders, and sub-departments stay informed and aligned

• Organize and communicate department updates, launch statuses, priorities, and timelines

• Improve cross-functional coordination between marketing and other departments

• Ensure important information doesn’t fall through the cracks

Support Product Launches & Go-To-Market Coordination

• Partner closely on new product introductions and launch planning

• Own marketing-related launch timelines, deliverables, dependencies, and coordination

• Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution

• Help ensure launches are organized, communicated clearly, and executed on time

Improve Systems & Workflow Automation

• Identify opportunities to streamline work through automations, templates, integrations, and operational improvements

• Help implement smarter systems for project tracking, communication, reporting, and workflow management

• Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools

• Identify areas of opportunity to leverage ai within workflows to drive efficiency

• Continuously look for ways to improve team efficiency, organization, visibility, and collaboration

• Help establish scalable workflows that support a fast-growing marketing organization

Support Data Visibility & Decision Making

• Help organize, surface, and communicate key marketing data and insights to stakeholders

• Partner with teams to improve reporting visibility and operational clarity

• Assist in building systems that help teams make faster, more informed decisions

• Help ensure teams have access to the information and reporting needed to execute effectively

Requirements:

• 4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles

• Experience managing cross-functional marketing initiatives and timelines

• Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches

• Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack

• Comfortable building workflows, automations, systems, templates, and operational processes

• Comfortable working with marketing performance data and reporting

• Strong written and verbal communication skills

• High level of ownership and accountability

• Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred

Preferred qualifications:

• Experience building operational systems from the ground up

• Experience supporting launch operations in fast-paced consumer brands

• Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses

• Experience working in highly collaborative, fast-moving startup environments

What’s in it for you?

• Flexible hours with meetings taking place in EST

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍