Oversee the marketing technology ecosystem and develop attribution reporting to drive pipeline growth. Manage lead-flow processes, data quality, and provide real-time performance insights to leadership.
The Role
Logile is looking for a Marketing Operations Specialist to support marketing technology, campaign execution, reporting, and data management to help drive pipeline growth. Reporting to the Senior Director of Demand Generation, this person will work closely with Marketing and Sales to ensure campaigns run smoothly, data remains accurate, and performance can be measured effectively across channels and programs.
Responsibilities:
- Oversee the full marketing technology ecosystem—including HubSpot, Monday.com, AI SDR tools, etc. to maintain a scalable, dependable operational foundation.
- Develop and roll out attribution reporting that provides clear visibility into performance across channels, regions, and campaign types.
- Lead the creation and ongoing refinement of core marketing operational models such as lifecycle stages, SLAs, lead scoring, routing logic, and data enrichment workflows.
- Design, build, and manage dashboards that deliver real-time insights into KPIs, channel effectiveness, and overall marketing performance.
- Optimize and maintain lead-flow processes to ensure seamless data movement and transparency across both Marketing and Sales teams.
- Oversee data quality efforts, including enrichment systems and compliance procedures related to requests for data access, deletion, and GDPR-aligned processes.
- Produce weekly reporting for marketing and go-to-market teams and maintain self-service dashboards that keep stakeholders informed.
- Communicate insights, analyses, and trends proactively to marketing leadership to support smarter decision-making.
- Create data summaries and slides for quarterly board presentations focused on marketing results, campaign effectiveness, and pipeline impact.
- Support campaign execution while providing operational guidance, documentation, and training to internal teams.
Qualifications:
- 1–2 years of experience working in a marketing operations capacity.
- Strong, practical expertise using HubSpot for marketing automation.
- Background supporting multichannel campaigns, events, and go-to-market processes.
- Knowledge of data enrichment tools, webinar platforms, and other marketing-related technologies.
- Exceptional attention to detail and ability to navigate multiple systems confidently.
- Proven ability to work autonomously in a fast-moving environment.
- Experience supporting B2B SaaS organizations.
Equal Opportunity Statement:
Logile is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.