Marketing Operations Specialist

Job DetailsJob Location: Arlington, VA 22209Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $55,000.00 - $65,000.00 SalaryTravel Percentage: NoneJob Shift: DayJob Category: Marketing POSITION TITLE  Marketing Operations Specialist  DEPARTMENT  Marketing & Communications  REPORTS TO  Director, Marketing & Communications  FLSA STATUS (Exempt or Non-exempt)   Exempt  LOCATION  Remote   DATE  June 2026    Position Summary:  We are seeking a detail-oriented and technically skilled problem-solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross-functional marketing responsibilities. The Marketing Operations Specialist is responsible for supporting marketing operations through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), optimizing the ISEP website (Ruby on Rails), and serving as a key liaison between Marketing, Business Operations, and IT. The Specialist will be responsible for learning both the student journey (B2C) and yearly B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline.  The ideal candidate combines a passion for marketing with strong technical, operational, and analytical skills to improve campaign performance and operational efficiency.  Use of Artificial Intelligence (AI) in the application process: We ask candidates to use AI tools responsibly when preparing application materials. AI may be used to enhance your resume or support interview practice, but your application should reflect your own experience, skills, and voice. The use of AI during live interviews is not permitted.    Principal Relationships   External: Web Developers  Internal: Communications and Marketing, Business Operations, IT  Key Responsibilities  Marketing Automation & Campaign Operations (50%)  Build and maintain automated engagement programs for B2B and B2C audiences  Develop audience segmentation strategies and campaign logic for all targeted communications  Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance   Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation   Monitor email performance metrics and recommend ongoing improvements  Ensure compliance and consistency in MCAE communications, forms, lists, and automations  Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns  Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs  Keep Salesforce MCAE content (emails, forms, lists) organized  In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports    Website Operations (25%)  Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience   Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce  Ensure the ISEP website meets accessibility and compliance standards  In collaboration with the marketing team, update website content as needed  Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications   Seasonal Readiness & Operational Projects (10%)  Coordinate communication and project execution tied to annual seasonal readiness and organizational operations   Document recurring operational cycles in Asana  Organize and maintain marketing files, digital assets, and shared content libraries  Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration  Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination  AI Integrations (10%)  In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency  Support emerging marketing technology initiatives and process innovation  Reporting & Analytics (5%)  Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation  Analyze marketing data to identify trends, opportunities, and optimization recommendations  Support attribution tracking and reporting initiatives across digital campaigns  Track and report on user behavior and website entry points   QualificationsRequired Qualifications  2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role  Hands-on experience using email marketing automation platforms   Experience maintaining website content   Strong analytical, organizational, and troubleshooting skills  Excellent communication skills, demonstrated by application materials  Experience in cross-functional (many different teams/roles) collaboration  Preferred Qualifications  Salesforce or Pardot/MCAE experience  Experience using Google Analytics  Knowledge of lead attribution and marketing funnel analytics  Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code   Experience working in higher education, non-profit, or international education settings  International or cross-cultural study, work, or travel experience